Affordable SEO Services
Small Business, Professionals & Non Profits
Web Design & Internet Marketing Strategies
Ron Castle and crew have been providing
affordable SEO services, website design, excellent content development
and internet marketing for small business and professionals
since 2002. Our Internet adventures started in late 1995. We are intentionally a small business like most of our
clients and explain what we do and how we do it without buzz words,
techno babble or geek speak.
We don't offer SEO package deals because
is not something that fits in a box.
Every website and every market is different
and what makes a particular website work with Google et al is not
determined by some mysterious formula that you cannot comprehend.
Package deals usually mean someone is paying more for less - that
someone being you. SEO well done requires vigilance, not
maintenance. Package deals and maintenance are meant to support
staff and overhead. We have no staff and we have low overhead,
which are two good reasons why our seo services are affordable.
Creating a quality web site with web design and SEO that
works can be a challenge for a professional, small business or non
profit group or for a one woman or one man band. It can be
expensive if your choice of service providers are the same
folks who create giant web sites and do search engine optimization for giant organizations.
Why spend your web design and marketing dollars on something that doesn't work for you?
Read more about how we started doing
SEO and why.
services - SEO that works for small business.
Read more about SEO and learn about how to
achieve better search engine
rankings explained in plain language that anyone can understand.
Also learn more about the
SEO project process. If you want to learn more about some
of the finer points of creating content that works, request our
free SEO help file. Read
about web copywriting basics and the
importance of home page
copywriting. Go to Google and search for these two phrases to
see our rankings.
The affordable SEO process requires getting your
website structurally correct for search engine spiders and robots,
followed by creating excellent content that targets the best search
phrases for your market. Content is usually the hard part.
In some markets, excellent content may be enough to earn the rankings
and generate the traffic you want. If not, then our
link building program will
bring your rankings to where you want them to be. For websites
that have been online for a while, results can begin to show in several
weeks. For brand new websites, the results usually take a little
Local search is critical to the ranking success of
local businesses serving a local market. Read more about our
Local Search Engine
Google and SEO
Our focus is on earning Google rankings and for
good reason. Google accounted for 71.43 percent of all
U.S. searches conducted in the four weeks ending August 1, 2010. Yahoo!
Search, Bing and Ask received 14.43 percent, 9.86 percent and 2.32
percent, respectively. The remaining 70 search engines in the Hitwise
Search Engine Analysis Tool accounted for 1.94 percent of U.S. searches. If you want traffic, you have to make
Google work for you.
In the USA, searchers conducted 14.5 billion searches in February 2010. Google
Sites accounted for 9.5 billion searches, followed by Yahoo! Sites (2.4
billion), Microsoft Sites (1.7 billion), Ask Network (540 million) and
AOL LLC (358 million). It's a Google world and we make Google
Learn more about how to increase
Google hits. Read about
walking in the search
Success Takes More Than SEO
usability design principles are
key to your online success. If your website is not easy to
navigate and easy to read, your visitors will go elsewhere. Local
search is important, even if you are after a global market.
Website credibility is important to earning your
When you have earned your traffic, all the
visitors in the world will mean nothing unless your website encompasses
all of these features and compelling messaging that converts to
inquiries and sales. A good example: if you are hitchhiking on
the busiest road in the country with huge traffic and no one stops to
pick you up, you are walking, not riding in style? Your website
needs to ride in style and be designed to easily adapt to new content
without wrecking the design.
International Search Engine Optimization
We enjoy working with clients outside the USA and
have had solid success with helping clients in Australia, Brazil,
Canada, China, Cyprus, India, Italy, France, New Zealand, Panama, South
Africa, and the UK. Ron earned his MBA in International Business
from Pepperdine University and has over 30 years of international
business experience across a broad range of markets.
If you want references or examples of our affordable
SEO services results, we can provide whatever you need. We quit putting
bragging rights on our website because, frankly, it takes too much time
to maintain. We would rather be working on YOUR website and let you do
the bragging. Please ask.
Tell YOUR Story
"You're never finished as long as you've
got a story to tell,
and someone to tell it to."
From the motion picture "The Legend of 1900"
Your business has a story to tell, a cause to
communicate, a customer to find, a service or product to promote to the
world. There is no more cost effective way than via the internet. Put us to work for
Please contact us today.