Cavvanbah Beach House Web in Byron Bay, Australia
Paul in beautiful Byron Bay Australia requested my free SEO help file and also a free ranking report for search phrases all beginning with Byron Bay, except for one beginning with bed and breakfast.
This is a really nice looking website, good photos, colors, easy and consitent navigation. Looks like a place I would like to go!
The website has no inbound links in the Google index and Google shows 8 pages in the index. All of the pages are targeted to Byron Bay Accommodation (which many people misspell) which is a highly competitive target with 78,000 plus competitors for the phrase in quotes - and, this is not the most frequently searched phrase related to Byron Bay. The sole targeting exception is the map page.
Get the punctuation "pipes" (vertical bars) out of the page title. No one is searching for on Google for the pipe character that I know of? Word position in the title is important and punctuation is not useful in page <>'s.
The web has a robots.txt file but shows no sign of being registered with Google or Yahoo. The file has one disallow statement which is constructed correctly.
The important titles on the pages are all in graphics so the important words are not readable by search engine spiders and robots.
The pages are mostly short on content and are awkward JavaScript code heavy - the same effects could be accomplished nicely with neat and tidy CSS, with a 90% reduction in page code. Want to stay with Java? OK, put the script in the root and add a link to the script. Why is this important? Because you only get X amount of crawl time from the spiders and robots and you want them to read something that will get you rankings, which is NOT JavaScript.
Mainly, the website needs more content to target the right phrases discovered through research. The information on the links page regarding events, etc. needs to be created in new pages related to these activities, one page per subject, 450 plus words, targeted to the phrases we know people are searching for from search phrase research.
The meta descriptions could be more compelling. The meta keywords are way spammy and not page specific, which could be a penalty from Google - not likely. They need to be cleaned up and made unique for each page based on page content.
And, the web needs lots of links in from other websites, which should be easy to do by cross marketing with friends and neighbors in the community as well as travel agents, etc.
There are links on the graphic titles that do not meet standards, should be to the home page only but you get a surprise on the right side graphic text which takes you unexpectedly to the booking and enquiry page and form. This is not good usability.
For local search purposes, the beach house name, full address, postal code, Australia and phone and FAX including area codes need to be in the footer or left nav column on EVERY page.
Finally, the website needs a html sitemap as well as xml. I would also set up a blog using a program like blogger and post something of interest every couple of days.
One other thing, name the phtotos in the website for what they are separated, words separated by hyphens, and you stand a good chance of being found in image search.
Paul says he prefers Yahoo as a search engine, but it is Google that delivers the traffic. If this web does not rank with Google, Paul will be missing 80% or more of his potential traffic from organic search.
This little website could really be something if Paul and Kay will make a commitment to triple the number of pages in 60 days, which should not he hard to do. If I could spend 60 days in Byron Bay, I would have plenty to write about.
Cheers,
Ron Castle
This is a really nice looking website, good photos, colors, easy and consitent navigation. Looks like a place I would like to go!
The website has no inbound links in the Google index and Google shows 8 pages in the index. All of the pages are targeted to Byron Bay Accommodation (which many people misspell) which is a highly competitive target with 78,000 plus competitors for the phrase in quotes - and, this is not the most frequently searched phrase related to Byron Bay. The sole targeting exception is the map page.
Get the punctuation "pipes" (vertical bars) out of the page title. No one is searching for on Google for the pipe character that I know of? Word position in the title is important and punctuation is not useful in page <>'s.
The web has a robots.txt file but shows no sign of being registered with Google or Yahoo. The file has one disallow statement which is constructed correctly.
The important titles on the pages are all in graphics so the important words are not readable by search engine spiders and robots.
The pages are mostly short on content and are awkward JavaScript code heavy - the same effects could be accomplished nicely with neat and tidy CSS, with a 90% reduction in page code. Want to stay with Java? OK, put the script in the root and add a link to the script. Why is this important? Because you only get X amount of crawl time from the spiders and robots and you want them to read something that will get you rankings, which is NOT JavaScript.
Mainly, the website needs more content to target the right phrases discovered through research. The information on the links page regarding events, etc. needs to be created in new pages related to these activities, one page per subject, 450 plus words, targeted to the phrases we know people are searching for from search phrase research.
The meta descriptions could be more compelling. The meta keywords are way spammy and not page specific, which could be a penalty from Google - not likely. They need to be cleaned up and made unique for each page based on page content.
And, the web needs lots of links in from other websites, which should be easy to do by cross marketing with friends and neighbors in the community as well as travel agents, etc.
There are links on the graphic titles that do not meet standards, should be to the home page only but you get a surprise on the right side graphic text which takes you unexpectedly to the booking and enquiry page and form. This is not good usability.
For local search purposes, the beach house name, full address, postal code, Australia and phone and FAX including area codes need to be in the footer or left nav column on EVERY page.
Finally, the website needs a html sitemap as well as xml. I would also set up a blog using a program like blogger and post something of interest every couple of days.
One other thing, name the phtotos in the website for what they are separated, words separated by hyphens, and you stand a good chance of being found in image search.
Paul says he prefers Yahoo as a search engine, but it is Google that delivers the traffic. If this web does not rank with Google, Paul will be missing 80% or more of his potential traffic from organic search.
This little website could really be something if Paul and Kay will make a commitment to triple the number of pages in 60 days, which should not he hard to do. If I could spend 60 days in Byron Bay, I would have plenty to write about.
Cheers,
Ron Castle
posted by Ron Castle at
3:50 AM
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