Tuesday, September 18, 2007

Need More Page Copy & Better Targeting for GroutSmart.com

Ron at GroutSmart.com in Phoenix requested a free ranking report for his new website and says he wants to be number one at Google, a worthy ambition. This new website about tile and grout cleaning services has been online a couple of months.

The ranking report shows that the web is now in the index at Google and Live.com. No rankings for Ron's targets at Google, some page three rankings for a couple of targets at Live.com.

When you see rankings at Live and none at Google, most of the time the main reason is that the keyword density of the page copy is too high which means not enough page copy.

This website needs better geographic targeting by getting the name, address, phone and FAX numbers on every page in live html text.

The website also needs a html sitemap to go along with the xml sitemap already in place. The xml file shows that every page in the website is changed daily, which is not likely?

Quick search phrase research does not show geographic searches for Ron's page targets, but there ARE some good general targets related to tile cleaning and grout cleaning that could generate some decent inquiries. Search phrase research does not show all the searches, only the predominant ones. I would take the best general targets and add the local geographics for the best results on local search.

The immediate key issues with this website are more page copy and research to hone in on the best targets.

The next step is to work on inbound links.

Cheers,

Ron Castle

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