Peak Oil Website Wants Peak Performance
Alex requested my free SEO help file for his website Oil Decline dot com, which is nicely done with lots of good information, easy to read, easy to navigate. Top notch job on the visual appearance and usability of the website.
Google shows 9 pages in the index, PageRank of 5/10, and 310 links in from other web pages, most of which appear to be blogs about peak oil and related subjects about our dwindling fossil fuel energy future.
The website has some deficiencies from an SEO perspective that won't be too hard to fix.
Structurally, the web has a robots.txt file, which is good. The pages also have a redundant robots meta which conflicts with the instructions in the robots text file.
A robots meta is not needed if you have a robots text file (unless you are making some sort of specific exclusion or instruction for a specific page) and the revisit-after meta serves no useful purpose. Robots and spiders will return to the web as they please, you cannot influence the frequency of their return by instruction. You CAN improve your opportunities for being recrawled by continually adding new content of value to your website.
The website does not have a html sitemap. Google says they like to see a html sitemap. Read Google's Webmaster Guidelines. I see no sign that the website has a xml sitemap or that it is registered with Google and Yahoo. This needs to be done SAP.
All of the page titles in the web are the same, the meta keywords are redundant for every page (not differentiated by page content) and the meta description is not "descriptive". You can have good rankings for pages without meta keywords or meta descriptions (I have created a few by accident!) and keywords are presently of zero value for Google, but the description is your sales pitch for the page in the search engine results. Search on Google for free seo help and read the description for my # 1 ranking page as an example. Here is what is shown in the SERP (search engine results page):
Free SEO Help Files Plus SEO Tip of the Day
Need help with SEO? These FREE help files and SEO tip of the day will help get your web found by search engines. Check us out.
www.roncastle.com/free-seo-help-files.htm - 34k - Cached - Similar pages - Note this
The page title should be unique for every page and a supporting h1 tag (or larger text and bold) visible title at the start of the body of the page is also helpful, both for SEO as well as for readership. Any good copywriter knows that a great headline is as valuable for attracting readers as the story itself. Imagine a newspaper with no headlines?
The peak oil graphic cannot be read by spiders and robots and the pages use graphic titles which cannot be read. The pages need a good visible headline or title in text.
Alex's web ranks # 1 on Google for oil decline, which is not a frequently searched phrase. The web ranks #21 (top of page 3) for peak oil, which is frequently searched.
My opinion is, and I am a like minded person to Alex regarding our energy future, that there is only so much to say about a problem. The age of cheap oil has passed and the future of oil is going to be both expensive and constrained.
If this was my website, I would be looking to add new content about peak oil solutions. The opportunity for solutions is limitless and, like it or not, we are all going to need them.
Cheers,
Ron Castle
Google shows 9 pages in the index, PageRank of 5/10, and 310 links in from other web pages, most of which appear to be blogs about peak oil and related subjects about our dwindling fossil fuel energy future.
The website has some deficiencies from an SEO perspective that won't be too hard to fix.
Structurally, the web has a robots.txt file, which is good. The pages also have a redundant robots meta which conflicts with the instructions in the robots text file.
A robots meta is not needed if you have a robots text file (unless you are making some sort of specific exclusion or instruction for a specific page) and the revisit-after meta serves no useful purpose. Robots and spiders will return to the web as they please, you cannot influence the frequency of their return by instruction. You CAN improve your opportunities for being recrawled by continually adding new content of value to your website.
The website does not have a html sitemap. Google says they like to see a html sitemap. Read Google's Webmaster Guidelines. I see no sign that the website has a xml sitemap or that it is registered with Google and Yahoo. This needs to be done SAP.
All of the page titles in the web are the same, the meta keywords are redundant for every page (not differentiated by page content) and the meta description is not "descriptive". You can have good rankings for pages without meta keywords or meta descriptions (I have created a few by accident!) and keywords are presently of zero value for Google, but the description is your sales pitch for the page in the search engine results. Search on Google for free seo help and read the description for my # 1 ranking page as an example. Here is what is shown in the SERP (search engine results page):
Free SEO Help Files Plus SEO Tip of the Day
Need help with SEO? These FREE help files and SEO tip of the day will help get your web found by search engines. Check us out.
www.roncastle.com/free-seo-help-files.htm - 34k - Cached - Similar pages - Note this
The page title should be unique for every page and a supporting h1 tag (or larger text and bold) visible title at the start of the body of the page is also helpful, both for SEO as well as for readership. Any good copywriter knows that a great headline is as valuable for attracting readers as the story itself. Imagine a newspaper with no headlines?
The peak oil graphic cannot be read by spiders and robots and the pages use graphic titles which cannot be read. The pages need a good visible headline or title in text.
Alex's web ranks # 1 on Google for oil decline, which is not a frequently searched phrase. The web ranks #21 (top of page 3) for peak oil, which is frequently searched.
My opinion is, and I am a like minded person to Alex regarding our energy future, that there is only so much to say about a problem. The age of cheap oil has passed and the future of oil is going to be both expensive and constrained.
If this was my website, I would be looking to add new content about peak oil solutions. The opportunity for solutions is limitless and, like it or not, we are all going to need them.
Cheers,
Ron Castle
Labels: Peak Oil
posted by Ron Castle at
8:17 AM
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