SEO Help for Sea Fun Divers in Phuket, Thailand
Lisa at Sea Fun Divers on the island of Phuket off the south coast of Thailand requested my free SEO help file. Archive.org shows that a website has been online at this domain name since 2003. It looks like the web has recently undergone a design change. Google PageRank is 3, a site search at Google shows 100 pages in the index, a link search shows only 4 inbound links, one of which is internal.
A quick look through the pages in the web shows many pages with no PageRank. I don't see any pages in the supplemental index. What I do see is many pages with duplicate or nearly duplicate page titles.
So, why is someone with a 5 year old web not getting the Google respect they deserve?
Part of the issue may be related to an incomplete sitemap.php, not all the links are there. The home page shows a Google validation code in the head but I cannot find a sitemap.xml or robots.txt file. My guess is that if there is a sitemap.xml it has not been updated in a long time.
The page title is spammy and the home page is not targeted, based on a quick look at search phrase research, to something that shows as a good search phrase in the research database. Diving Phuket does not show in research. This doesn't mean the phrase is not being searched, but if it is it is not being searched frequently. Lisa should be able to see what is working in her web stats.
The home page is 100-200 words short on copy to be a top ranking page in a competitive niche. The disadvantage of short copy is that it is almost impossible to write a good page and have your keyword density in the body low enough to make Google happy. Google does not like spammy copy.
The other issue that may be at play here has to do with Google's "off page" factors. Google probably expects that a website with 100 pages in the index that has been online for 5 years should have more than three links in? No way for me to know exactly, but I expect there is some merit to my assumption.
How to get more links in? Read the bottom half of this new page in my website
http://www.roncastle.com/best-web-site-submission-service.htm
regarding creating an external blog and using online forums in moderation to link to your website. Paid directories are another good alternative.
More than anything, Lisa and the crew need to do search phrase research and look at retargeting all of their pages to things people are searching for. This will make a big difference in fairly short order if they will write good page copy to support their targets.
Cheers,
Ron Castle
A quick look through the pages in the web shows many pages with no PageRank. I don't see any pages in the supplemental index. What I do see is many pages with duplicate or nearly duplicate page titles.
So, why is someone with a 5 year old web not getting the Google respect they deserve?
Part of the issue may be related to an incomplete sitemap.php, not all the links are there. The home page shows a Google validation code in the head but I cannot find a sitemap.xml or robots.txt file. My guess is that if there is a sitemap.xml it has not been updated in a long time.
The page title is spammy and the home page is not targeted, based on a quick look at search phrase research, to something that shows as a good search phrase in the research database. Diving Phuket does not show in research. This doesn't mean the phrase is not being searched, but if it is it is not being searched frequently. Lisa should be able to see what is working in her web stats.
The home page is 100-200 words short on copy to be a top ranking page in a competitive niche. The disadvantage of short copy is that it is almost impossible to write a good page and have your keyword density in the body low enough to make Google happy. Google does not like spammy copy.
The other issue that may be at play here has to do with Google's "off page" factors. Google probably expects that a website with 100 pages in the index that has been online for 5 years should have more than three links in? No way for me to know exactly, but I expect there is some merit to my assumption.
How to get more links in? Read the bottom half of this new page in my website
http://www.roncastle.com/best-web-site-submission-service.htm
regarding creating an external blog and using online forums in moderation to link to your website. Paid directories are another good alternative.
More than anything, Lisa and the crew need to do search phrase research and look at retargeting all of their pages to things people are searching for. This will make a big difference in fairly short order if they will write good page copy to support their targets.
Cheers,
Ron Castle
posted by Ron Castle at
8:23 PM
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