Ultrasonic Machining Website Needs SEO Help

Bullen Semiconductor is an Ohio based division of Lam Research Corporation, a worldwide wafer fabrication company. In my past life I did a little work in the circuit board and semiconductor industry on the low end of the technology spectrum. I actually worked as an exhibitor on the PC Boardwalk at NEPCON a couple of years where we manufactured multilayer circuit boards right on the exhibition hall floor. Interesting stuff. I did multilaminate board trimming post the lamination press and connector beveling.

Ian at Lam asked me to look at the Bullen website and here is what I see.

• 11 pages in the Google index all with the same page title
• 2 links in in the Google index, one of which is from Lam
• Page titles all start with Bullen Semiconductor, none of the pages are targeted for the services Bullen offers
  
• Meta keywords are spammy and redundant all pages
• No meta descriptions
• No robots text file, which also likely means no xml sitemap and that the web is not registered with Google and Yahoo
  
• No html sitemap
• All of the pages are short on copy
• For local search, the only place the name and address of the company is found is on the contact page

This is a nice little website which could be whipped into shape in a couple of days with results showing in a couple of weeks or less.

The things that are missing from the Bullen site are also missing in the Lam corporate web, except the Lam corporate web has a number of 404 file not found errors in their product category links. This would be easily detected with a thorough outside web crawl which is easy to do. Every time I make a change or addition to web content for my websites or any clients' webs, the next thing we do is crawl the web. Any problems are immediately corrected and can be fixed before the spiders and robots come to the web and hit 404 dead ends.

One thing every good website should have is a custom 404 page. I have one in my website which has created a cult following of sorts. Check out www.roncastle.com/404.shtml.

Might as well have fun if you can't do anything else?

The good news is that all of these issues are easily fixable provided someone can provide some technically correct content to add to the pages.

Cheers,

Ron Castle