Natural Skin Care Products Wants More Traffic
My old friend and fishing buddy, Mike, purchased an ecommerce business selling natural skin care products. The web is a dynamic ecommerce site with all kinds of bells and whistles. From what I know about skin care, which isn't much, he appears to have some good product lines. He needs more business.
A quick look at search phrase research shows that natural skin care products is a very competitive target with over 330,000 competing web pages for an absolute search on Google. An absolute search is when you enclose the query in quotation marks, which limits the search results to only pages with the query words in the exact order appearing somewhere in the page. Most searchers do not search this way, but the value of absolute search for SEO is that you can see what your real competition might be.
Typical of many dynamically generated web pages, the page titles for this website are generated bass ackwards. Every title starts with Natural Skin Care Products-Beauty Skin Care Products for Beautiful Skin. That's a pretty spammy title for Google and it is long at 71 characters and spaces. Use of punctuation in titles serves little good purpose except on rare occasion.
The biggest problem I see is that as you descend into the website, the additional title information gets added to the end of this already long title. Words in the title have a descending value from left to right so words added onto the end of an already long and spammy title don't help much. BUT, they do help.
The home page is no place to be found for natural skin care products and no place to be found for Natural Skin Care Products Beauty Skin Care Products for Beautiful Skin with the hyphen removed. With the hyphen in it is # 1 as you might expect.
I picked a product category at random - moisturizers - and picked the first item on the page Plantogen Hydrating Moisturizer. This page ranks # 1 on Google for Plantogen Hydrating Moisturizer.
If the page title was constructed Plantogen Hydrating Moisturizer Natural Skin Care Products this would be a much stronger title and less likely to be displaced by the work of competing web pages and mean SEO people like me.
So, recommendation # 1 is to reverse the assembly order of the page titles for every page in the website. Specific first followed by general. This should make a big difference in fairly short order and should be easy to implement.
A quick look at search phrase research shows that natural skin care products is a very competitive target with over 330,000 competing web pages for an absolute search on Google. An absolute search is when you enclose the query in quotation marks, which limits the search results to only pages with the query words in the exact order appearing somewhere in the page. Most searchers do not search this way, but the value of absolute search for SEO is that you can see what your real competition might be.
Typical of many dynamically generated web pages, the page titles for this website are generated bass ackwards. Every title starts with Natural Skin Care Products-Beauty Skin Care Products for Beautiful Skin. That's a pretty spammy title for Google and it is long at 71 characters and spaces. Use of punctuation in titles serves little good purpose except on rare occasion.
The biggest problem I see is that as you descend into the website, the additional title information gets added to the end of this already long title. Words in the title have a descending value from left to right so words added onto the end of an already long and spammy title don't help much. BUT, they do help.
The home page is no place to be found for natural skin care products and no place to be found for Natural Skin Care Products Beauty Skin Care Products for Beautiful Skin with the hyphen removed. With the hyphen in it is # 1 as you might expect.
I picked a product category at random - moisturizers - and picked the first item on the page Plantogen Hydrating Moisturizer. This page ranks # 1 on Google for Plantogen Hydrating Moisturizer.
If the page title was constructed Plantogen Hydrating Moisturizer Natural Skin Care Products this would be a much stronger title and less likely to be displaced by the work of competing web pages and mean SEO people like me.
So, recommendation # 1 is to reverse the assembly order of the page titles for every page in the website. Specific first followed by general. This should make a big difference in fairly short order and should be easy to implement.
I would do away with the -Beauty Skin Care Products for Beautiful Skin. Beauty skin care products and related phrases are very competitive and add little value to the title.
Recommendation # 2 is to add a meta description to every page, supporting the page target once. If you are going to make the most of ranking improvements, you want to have a compelling meta description that will draw searchers to your page rather than the other guys.
Get this done, Mike, and let's watch the results. We will report on the results and then look at the next steps to improve your website.
Cheers,
Ron Castle
Labels: Database Generated Page Titles
posted by Ron Castle at
3:13 PM
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