Stage and Cinema Review Review
Sarah requested my free SEO help file and a review of the stage and cinema review website.
Google shows 38 pages from this website in the index, a PageRank of 2, no links in. Most of the page titles in the website start with Stage and Cinema. The best targets related to stage and cinema reviews have to do with Broadway, off Broadway and movies (alas, we dullard Yanks are movie goers, not cinema buffs). A quick look at search phrase research related to stage and review is more about the Stage Door Deli (good corned beef and great cheesecake) than the performing arts. Ya never know until you do the research!
I think the footlights would really shine on this website with some properly directed attention to detail. The existing content can be retargeted for what it is, 3-4 hours work. The home page needs some static content to build a ranking for a lead target, something like off Broadway play reviews. The home page needs a unique selling proposition. I would like to know something about the folks who are running the website and the reviewers.
A schedule of off Broadway who's playing when and where would be helpful.
I would either put the reviews in a "within the URL blog" or set up a RSS feed for new reviews so that folks who are interested in on and off Broadway can subscribe to the feed and know whenever a new review is available.
I would also add a Google custom search engine so that visitors can easily search for reviews of a particular venue. If you don't mind AdSense, the search engine is free.
The webmaster needs to be a little pickier about formatting and layout. I would personally work on a more consistent way of titling reviews so that web page scanners (which make up 75% plus of your web visitors) can more easily scan the content. Posting the date when the review went online would also be helpful.
One thing I did note, there are some html page files in this web named with capital letters. This web is on an Apache server and Apache file names are case sensitive. Ideally, all of the file names should be in lower case with words separated by hyphens, not underscores.
The website has duplicate navigation bottom of the pages, an oversight?
OK, no more nit picking.
Cheers,
Ron Castle
Google shows 38 pages from this website in the index, a PageRank of 2, no links in. Most of the page titles in the website start with Stage and Cinema. The best targets related to stage and cinema reviews have to do with Broadway, off Broadway and movies (alas, we dullard Yanks are movie goers, not cinema buffs). A quick look at search phrase research related to stage and review is more about the Stage Door Deli (good corned beef and great cheesecake) than the performing arts. Ya never know until you do the research!
I think the footlights would really shine on this website with some properly directed attention to detail. The existing content can be retargeted for what it is, 3-4 hours work. The home page needs some static content to build a ranking for a lead target, something like off Broadway play reviews. The home page needs a unique selling proposition. I would like to know something about the folks who are running the website and the reviewers.
A schedule of off Broadway who's playing when and where would be helpful.
I would either put the reviews in a "within the URL blog" or set up a RSS feed for new reviews so that folks who are interested in on and off Broadway can subscribe to the feed and know whenever a new review is available.
I would also add a Google custom search engine so that visitors can easily search for reviews of a particular venue. If you don't mind AdSense, the search engine is free.
The webmaster needs to be a little pickier about formatting and layout. I would personally work on a more consistent way of titling reviews so that web page scanners (which make up 75% plus of your web visitors) can more easily scan the content. Posting the date when the review went online would also be helpful.
One thing I did note, there are some html page files in this web named with capital letters. This web is on an Apache server and Apache file names are case sensitive. Ideally, all of the file names should be in lower case with words separated by hyphens, not underscores.
The website has duplicate navigation bottom of the pages, an oversight?
OK, no more nit picking.
Cheers,
Ron Castle
Labels: Page Targeting
posted by Ron Castle at
12:50 PM
0 Comments:
Post a Comment
<< Home