Organic SEO for Unknown Product Gotta-Grip

One of the challenging issues facing many new products and organic optimization is how do you create traffic for something that is a very useful item for golfers in this case? Very few folks know the Gotta-Grip product (yet) and no one is searching for golf club grip conditioner or reconditioner because they don't know that this unique patented product even exists.

The strategy we laid out for website owners Westy and Bill and webmaster and fellow collaborator Pete was to do extensive research on all things related to golf and charitable and corporate tournaments and events and fill the non-ecommerce portion of the website with really good, informative, helpful and humorous pages that WILL attract organic traffic, all of which lead to the new product Gotta-Grip.

Fortunately, Westy is a savvy golfer, a savvy golf products marketer and a prolific writer. During the Christmas holidays and shortly thereafter he cranked out almost 30 pages of content which I rewrote and edited. We collaborated on the final copy, wrote our tags and title for every page, we all discussed the final product and Pete added them to the new website which went live today at their domain name which has already passed Google TrustRank.

Some of the targets we chose include golf tournament gifts, golf equipment tests and topless golf. The topless golf page is a good example of how good creative writing skills can create an interesting and relevant page of content for something people are frequently searching. The visible page title for the page is Topless Golf: Gotta-Grip May Not Be What You Think.

The proof is in the pudding and it will be only a matter of days before our new pages get in the index. I expect we are going to have many good rankings all of which will turn significant traffic.

I think we gotta grip on Gotta-Grip's new website. Proof to follow shortly.

By the way, if you are a golfer, go check this product out. You will want one and Gotta-Grip also makes very affordable unique golf gifts, which is another one of our targets.

Cheers,
Ron Castle