Casino Gaming Equipment & Casino Supply

Rye Park has been a web and SEO client for several years and we have spent most of that time working on a consumer oriented web for poker tables, gaming tables and related accessories.

Rye Park manufactures in the USA some of the best looking best built top end poker and gaming tables which are of world class casino quality. The Global Gaming Expo aka G2E is going on in Las Vegas this week and Rye Park wanted to snazz up their RyeParkGaming.com website to match the visual quality of a newly produced catalog which will be distributed at the show.

The results are now online. The redesign is not likely to perform well with organic search because the pages are short on content and specifications for the products are in graphics rather than live text.

With all of the competition in the poker fad world it's not likely that a website like this one could ever easily connect with casino equipment buyers and decision makers in such a narrow niche market? Branding, in this case, trumps organic optimization.

The good news is, if you find yourself in a similar situation, you can always have more than one website. I do.

Cosmetic Surgery Tampa St. Petersburg Clearwater

Dr. Lawrence Kass in Florida has had a website online since 2002 which has undergone several reworks and redesigns, none of which resulted in any significant medical practice building traffic.

Our redesign went online yesterday with twice the number of content pages as the previous website, including some old content pages that were taken offline some time ago relating to oculofacial surgical procedures and treatments not related to cosmetic surgery. Most of these pages are presently short on content, but research shows that the page targets are not well targeted by other websites in the Tampa Bay market area. SEO is to a degree graded on the curve - when the competition is sparse on targeting and content, you can often succeed by being only a little better. We shall see.

The website is now hosted where we have good web statistics which is essential to good SEO.

Once the website traffic begins to earn back the investment in redesign and optimization, I am hoping we can spend some of the budget on better branding for both the website and Dr. Kass's practice.

More to follow.