Monday, February 23, 2009

Phoenix Limos & Airport Limousine Shuttle Service

There is plenty of competition in the Phoenix, Arizona market for limousine services and VIP Trans does a great job competing everywhere in the city, east valley and west valley areas but not on the Internet. Not yet, anyway.

Working on a tight budget, we are using our new do it yourself seo program to help owner Mansa earn some rankings. When he advised me yesterday (Sunday) that the gal who does his website work didn't get our week old recommendations implemented, I came into the office and did them for him.

Rule number one is if you don't do the work, you can't earn a ranking? Like the gal who kept praying to win the lottery until God mentioned to her that it would help if she would buy at least one ticket?

So, the race is on for getting the changed content crawled so we can see what happens. Mansa's website needs more copy on several pages but when you are on a budget, it doesn't hurt anything except time to go with what you have and look at the results.

More to follow, will be interesting to see how much difference a little good work will make. We will follow up and advise what happens.

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Hope Ahead for Alcoholism

Life is full of surprises here in Tennessee including these two Interstate Highway signs in appropriate proximity to nullify one thought with a tastier alternative.

Beans Creek makes some pretty good wine.

I will call Bradford later.

(Thank you, Abby, for the photo. I am looking forward to teaching you to dance [better] if Pam says is it OK.)

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Tuesday, February 17, 2009

Murfreesboro Remodeling Contractor in Tennessee

Our new client, Building Company Number 7, has a new website online that is starting to earn some Google rankings in local search for the Nashville market.

The home page is not yet ranking for the target of choice. This is not unusual for a new website. The home page is typically the last page in a new website to rank, which is part of the Google Sandbox or aging delay. The time period it takes to rank is greatly reduced from this time a year ago based on my observations.

We have several interior pages that DO have first page rankings, an indication that we are creating good content. More pages will help and they will come when the budget allows.

More to follow as we track our progress.

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Optimized Press Release Services

If you need search engine rankings quickly for something new that is important to your business, here's a web publicity idea that works and works quickly. Your can have top rankings on Google in a week or less.

We work with an expert press release partner to put your public relations program on steroids. Online optimized press releases are seen and read by 50,000 - 150,000 or more subscribing journalists and consumers the first week they go online. More importantly, they get top Google search engine placement in a week or less.

You don't even have to have a web site to get your business the exposure it deserves. A well written, well placed press release makes the phone ring or can drive traffic to your website.

Are You Ready?

We collaborate with our marketing partner who is an established and highly respected PR firm. We combine our optimization skills with their ability to write great press releases that will make the news. If you would like to learn more about this opportunity, visit the post link at the top of this post.

Get ready to be on the fast track.

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Do It Yourself SEO? Why not.

During these very hard economic times, I have been working on ideas to help more people increase Google hits and one good way to do this (and make a little money in the process and better yet, make more friends) is to offer helpful SEO instructional information that you can implement yourself. This will be especially helpful for little guys and gals like us and folks on a tight budget who can't afford to pay a professional SEO firm to do it for them.

I have been working for about 4 months to get all my SEO ducks in a row to be able to do this efficiently with solid information that almost every website owner needs and which will be economically viable for almost any small website owner.

A new page of content about this subject went online yesterday. Check it out, let's get to work.

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Outsource to India? Not me.

A little Skype conversation with "Harry H" in India:

ok ron thanks for your reply, but if you want any services like web site development and web applications development like ecommerce websites, corporate websites, websites in Joomla CMS etc please feel free to contact me We will provide you free cost estimate for your requirement.

[6:37:30 AM] Harry H says: Once again Thanks..!

[6:37:42 AM] Ron Castle says: Why would we want to send business to you when we can do a better job here in the USA?

[6:38:55 AM] Harry H says: We can offer you same quality of work with minimum cost so this will help you to grow your business.

[6:39:43 AM] Ron Castle says: Ah, it's about money. So what happens to your job when someone in some other country can do better work than you do for less money? Will you send your business to them?

[6:40:58 AM] Ron Castle says: If what we do was only about money then you would already have all my customers' business?

[6:41:54 AM] Ron Castle says: When all you have to sell is about price, then you have a problem.

[6:42:18 AM] Ron Castle says: Here is my offer to you:

[6:43:23 AM] Ron Castle says: We insource SEO work from SEO companies in India and other countries who cannot optimize their own websites to earn top rankings on Google. When this happens, they don’t have to send unsolicited emails or Skype messages like the one you sent me.

As you know, unsolicited email is the lowest form of Internet marketing and is highly detested here in the USA. This can only diminish your honorable reputation – SPAM is a four letter word.

It must be very discouraging to you to know that you are working hard trying to communicate, but you messages are seldom read and most people who receive them automatically despise you?

This is not a good way to earn new business. This is why I am replying to your message.

The days of outsourcing SEO work from the USA are coming to a close for overseas companies who cannot be found by their top rankings in Google for their own websites.

If you cannot do this for yourself, and the only way you can market your services is by sending SPAM emails, why should someone in the USA believe that you can do it for them?

Most importantly, we also assist overseas SEO companies with excellent copywriting and copy editing by expert American copywriters.

Many people outside the USA write and speak American English very well, but not good enough to be competitive with the best American native English language copywriters. This little difference is a huge competitive advantage.

If you expect to earn top rankings and conversions to inquiries and online sales, this nuance is extremely important.

If you are looking for the ultimate competitive advantage available to an outsourcing SEO company, we will be pleased to assist you. The power of an American SEO company helping you is unassailable in these challenging economic times and you will be able to out-compete all of your outsourcing SEO competitors.

Contact us today. We will help you succeed.

Best wishes,

Ron Castle

[6:44:44 AM] Ron Castle says: This is a standard message I send to every SEO company in India who sends me an unsolicited email. You cannot do what we do, but we can do it for you.

[6:44:58 AM] Ron Castle says: When you are ready for our assistance I will be pleased to call you.

Harry H did not reply.

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Wednesday, February 11, 2009

Does Outsourcing Help America?


Read the page in my website at the link above.

If you agree or disagree, come back here and post your comments.

==========

Update February 18, 2009

A common question asked by folks who are not familiar with professional SEO services, is how long does it take to get new content into the Google index?

Assuming that your website is already in the index and that you have been keeping your content current and have a xml sitemap updated when you add, remove or modify content, here is one answer.

My page about outsourcing which is linked from the title of this post went online February 11. The original version of this blog post went online the same day. This blog post showed up in the Google index February 15. The web page showed as being cached on February 16 but had no rankings. The web page was ranked overnight yesterday and if you search for Does Outsourcing Help America at Google this morning you will see my page ranked # 2 out of 4,350,000 pages containing those four words.

18 - 11 = 7 days to earn a ranking

16 - 11 = 5 days to get crawled and cached (4 days in the case of the blog post)

Based on observing my own work, this is typical for a well maintained website. The record for me for getting crawled, cached and ranking so far in 2009 is a little less than 48 hours, which is luck of the draw for hitting the timing just right with the GoogleBot.

Lots of folks who contact me about improving their websites tell me others have told them MONTHS for getting changes in the index. If that's what you are being told, politely end the conversation and look elsewhere.

We will be glad to show you how or teach you how to do this yourself. If you want to do it yourself, read my new Do It Yourself SEO page.

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Sunday, February 8, 2009

Offices for Lease Winchester Tennessee

On March 1, 2009, Ron Castle Webs will be moving our offices to 111 First Avenue NW in historic downtown Winchester, Tennessee. We will be two blocks closer and four doors down from the courthouse square in this beautifully restored building.

Winchester Office Suites will have three individual offices available for rent or lease. This executive quality facility features private offices in a larger environment including a shared conference room, full kitchen and executive assistant support if you need it.

The www.winchesterofficesuites.com website went online just after midnight on February 8, short on copy or NO copy on many pages (yet) but structurally correct and otherwise picture perfect.

I am making this blog post to create a link in to the website to ring the "here I am" bell with Google et al.

The office suite service is, as far as I know, the only such service in our county, so competition for rankings will not be great. What I will report on shortly is how long it takes us to get in the Google index and how we initially fall into the index as far as rankings are concerned. Should be interesting?

If you are in the Winchester area, stop in and say hello. We will take you to the best Greek restaurant in Tennessee or one of the best Italian restaurants in Tennessee. They are both right here in Winchester which is, as we all know, the center of the universe?

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Wednesday, February 4, 2009

Cumberland River Watershed Maps

The Cumberland River Compact is, in my opinion, one of the most effective nonprofit organizations in the country when it comes to effective outreach and educating citizens to take ownership of their local water resources.

We were their webmaster back in the good old days in the last century and helped them improve their performance on the Internet to the point that they were ready to do it themselves.

I have many good photographs of natural subjects in Tennessee, the one to the right being of Greeter Falls (Piney Creek & Firescald Creek) in the South Cumberland State Recreation Area, Tennessee's largest state wilderness park.

This photo also made it in the Patagonia 2008 calendar as a thumbnail on the June page for the Dogwood Alliance entry.

The Compact used three of my photos in their new Collins River Watershed Map and I was pleased both to be asked and to be able to donate their use.

Clean water and and streams that are clean enough to swim in and clean enough to fish are a precious resource that we can preserve, protect and restore if we so choose. If you want to know how to do this for your part of the world, look at the Compact's website. Yes they can and yes they are.

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Animation Production Studio Now #1 Google

In August and September 2008 we helped the ever most talented Kerry and Pauline, owners of 3D Magic Factory, bring their visually lovely but targeted content sparse website on to Google page one for animation production studio.  

You can see the original post here.

We have been Google number two for a while, and yesterday we ascended to number one.

We might swap places with the other web again, this sometimes happens, but we have bragging rights today, so we are taking them!

Congratulations, ladies.  If you are happy I am happy.

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Tuesday, February 3, 2009

Blonde Beehive Rocks Inaugural Gala



The queen of blue-eyed rock n' soul, Christine Ohlman, was one of the lead entertainers at the Pennsylvania State Society of Washington, DC 2009 Inaugural Gala. She’s the current, long-time vocalist with the Saturday Night Live Band, who sang at SNL’s 25th Anniversary telecast, Bob Dylan's 30th Anniversary bash at The Garden, and the Central Park Summerstage Tribute To Janis Joplin; appears on Grammy nominees A Tribute To Howlin' Wolf (with Taj Mahal and Lucinda Williams) and Charlie Musselwhite’s One Night In America, and on and on.


"I've come here tonight to set your souls on fire," she'll tell an audience. Yes she can and yes she did.

Ron Castle Webs worked with our clients The Pennsylvania Society of Washington, DC and and expert event planners J Street Group with the SEO and website work to sell sell several hundred thousand dollars of gala tickets online in less than three weeks.

We were one of the top gala direct websites to be on Google page one for inaugural gala.



We helped Christine with delivery of this video so she could have her webmaster get it online at YouTube and her website and social networking sites. We have had a lot of fun in the process! Christine rocks!

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Sunday, February 1, 2009

Ice Storm: Join the Club


My regards to the folks who have their ices kicked this week by the big ice storm. We rode one out for almost 6 days with no power in 1998. Ice storms and other weather related events that take out the grid are a good reason to have some renewable energy sources. Click the post title and go take a look at my little website. We have a little cottage out at the farm that runs totally off the grid. Ice storm? Who cares when you can make your own heat and electricity.

I was inspired by the ice storm I experienced. If you have never been in a big one, here is my description.

Ice Storm - Christmas, 1998

© by Ron Castle

Ice came on the mountain
Nature’s heavy handed silver glove
Trees bowed down
Broken limbs like rifle shots
Cracking cascades of diamonds and wood
Plummeting to earth
The war goes on and on and on
Even though the freezing rain has stopped
And the trees in the crystal forest have all surrendered
Explosions echo from all directions
Crashing, flashing, dashing, smashing
Down, all around, an endless wave of sound
Broken by silence
As darkness settles the battles continue
Bombs exploding without warning out of the black
No flash nor flare
And when the sun finally shows his somber face
We see a different time and place
Old friends and young
Dashed, bent, broken in jumbled masses
Designs no mortal could imagine
A frightening reminder of the ultimate power of natural forces
And that God’s pruning shears have no mercy.

Thank you to Don Danz and family from Oklahoma for the photo, used by permission.

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