Friday, August 28, 2009

Festoon Trolleys from SAF-FEST

I am not sure what percentage of American website visitors could tell you what a festoon trolley system is, but my guess is the percentage is pretty low. One of the fun things about industrial websites is that every industry has its own vocabulary and I happen to have an industrial sales and marketing background and I even know a thing or two about festoon trolleys and have designed and installed a number of festoon systems in my industrial life.

SEO for industrial websites is not that much different than consumer websites. The demographics of the typical festoon trolley buyer tells me that he or she is not coming to the Internet to be entertained. As Sargent Joe Friday from Dragnet used to say, "Just the facts, ma'am." And a clear path of action to make a buying decision or write a specification.

SAF-FEST is a simple but very effective product, excellent quality, near zero maintenance and it does what is supposed to do, which is to support and allow a free range of linear motion to electric cables, air or hydraulic hoses to a crane or machine that has powered components with considerable travel requirements. We just completed the little Google Checkout store for this website and are looking forward to some online sales.

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Monday, August 24, 2009

Outer Banks Dentists


The Doctors Heyder at Atlantic Dentistry have a great dental practice and wanted to have a website that mirrored their high quality, modern practice.

Dental practice websites are fun to work on and optimize and our success with rankings around the country has been really good. Unfortunately, too many dentists have been burned in the past by several groups of folks who specialize in Flash websites for dentists, all of which my look pretty, none of which earn any decent search rankings or convert visitors to inquiries.

Dr. Markus Heyder found us through another medical website and in a matter of less than a month we redesigned and retargeted what was a "did it themselves" not very easy to navigate design with pretty good content into a visually attractive, easy to navigate design that has earned top rankings.

Outer Bank dentists we are right up there in the top 3-4 against websites that have been online much longer than ours and for Kitty Hawk dentists we are number 1 in local search and number 2-3 in the main listings.

Most dentistry websites do not generate a huge number of visitors so it is really important to make it easy for visitors to convert to inquiries by phone or website. Traffic has more than doubled since the redesign went online and my guess is that we have a very nice market share of the total dentist inquiries in this small but vibrant market.

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Wednesday, August 19, 2009

Flea & Tick Treatment Products

If you have dogs (we have two) then you know that fleas in particular and ticks if you live in a rural area like we do are always a problem. Having a good source of supply for flea and tick treatment products with fair prices, free shipping on many items and dependable delivery is a good thing. The folks at Pet & Kennel Supply do a fine job.

We are working with owner Brian to improve the targeting and ranking performance for this newly reworked website which has inherited some ranking horsepower from a redirect from a predecessor web.

One of our targets is flea & tick treatment products and we have moved up to the top of Google page 3. A link or two into the website using flea & tick treatment products as anchor text should be a good thing.

One of the products my dogs really like is Natural Planet organic dog food.

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Monday, August 17, 2009

When Insults Had Class

"I am enclosing two tickets to the first night of my new play; bring a friend ... if you have one." - George Bernard Shaw to Winston Churchill

"Cannot possibly attend first night, will attend second ... if there is one." - Winston Churchill, in response.

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Thursday, August 6, 2009

Fly Tying Books by Randall Kaufmann

If you are a fly fisher or a fly tyer chances are pretty good that Randall Kaufmann needs no introduction. He is regarded as one of the fathers of modern fly tying and commercial fishing fly production.

Randall is a prolific author on the subjects of fly tying and fishing. His best know book may be Fly Patterns of Umpqua Feather Merchants which in its original edition compiled 1,500 fly patterns into a single volume complete with photographs. This was long before the age of digital photography and was quite and undertaking.

The new edition called simply Fly Patterns features 3,600 patterns from tyers far and wide - the best names in the business have contributed their patterns to this work. Randall's wife, Mary, is coauthor of this work and is a very talented photographer as you can see from the photos in the website. Other works currently in print include Bonefishing!, Tying Dry Flies, Tying Nymphs & Fly Tying Made Easy for Beginners.

We came to know Randall through another fishing related client, Dave Inks of http://www.waterstrider.com/ fame, and have also met in past fishing expeditions to New Zealand Dennis Black, the founder of Umpqua Feather Merchants.

Randall's previous website contains much of the same content in the redesigned website but the rearranged content is organized and targeted for rankings as well as significantly improved usability. I don't usually favor dark background websites but that's the way the previous design was done and Randall likes it, so we have done our best to make it work for the visitor.

As of the date of this post 80 percent of the new pages are in the Google index and we have increased the number of first page rankings 15 fold. When you are a famous author who writes and creates really good books, you end up competing with Amazon and the other major booksellers for your own merchandise. At the moment, if you search on Google for fly fishing books by Randall Kaufmann, you should see that we are outranking Amazon with our new home page.

You can order Randall's books online and you will see that the website also features an autograph request form. If you would like your book personalized for you, or for someone who is lucky to be receiving a wonderful gift, can do.

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Bankruptcy Attorney Charlotte NC

This new website design went online in March as a replacement for Terry Duncan's old website.

The importance of links in from other websites continues and this website, like every other new website, needs links in.

The Duncan Law practice goes far beyond bankruptcy but under the current economic malaise the bankruptcy portion of the practice is unfortunately plenty busy.

This website is unique in that we have incorporated almost 100 short videos in a video FAQ section of the website.

Many of the videos have good search rankings.

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