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Why is it so hard to get a top
spot at Google? It's not. But
search phrase research reveals
there are a significant number of folks searching for
things like:
-
How to become number one
at Google
-
How to increase your hits
on Google
-
The Google Sandbox - How
to get out (for the
Google
Sandbox, go here)
-
How to get top rankings in
Google
-
How to get your website on
Google
-
How to beat google
(why try to beat Google when you can make them love
your website? Bad idea!)
So if you found this page in my
web by searching for any of these things above, I am
writing this page just for you. Can you become
number one at Google? The answer is most likely
yes, if you do all the right things the right way.
You can be on page one for the right targets, targets
that are relevant to what you want to do with your web.
Relevance is GOOD.
There are no SEO magic bullets. Stop looking for
them and get to work.
Google has become the most
powerful search engine on the internet. My opinion
why this is is that Google delivers the most relevant
search results. By relevant, I mean that if you
were searching for any of those phrases bulleted above
and found this page, you found a web page very close to what you were
looking for? Relevance creates conversions to
inquiries and sales!
Relevance is GOOD.
It's conversions that matter, not hits!
Let me clarify that last statement
a little: first you have to have rankings, then
you have to have clicks, then you need conversions.
So, hits do matter, but only if your content is creating inquiries and sales? That's the way I
see it.
The process I use to get my
clients top rankings on Google and the other major
search engines is basically as follows,
and I am going to link you off to pages in my web that
provide more details about each of these subjects.
You can also read this page about my
SEO Project
Management Process.
-
Perform a Google (and
other search engines) structural compliance analysis.
This is something very few SEO folks do.
Why? Perhaps they don't know?
This is my
SEO secret weapon! Google provides
recommendations to webmasters in their
Webmaster Guidelines, which is public
information. Google also has new patents that
indicate what is important to them in ranking web
pages. I also use up to the minute
search
engine research and know what works with
Google's algorithm and what doesn't. I am not
talking about anything sneaky or unethical - black
hat bad guy tactics will not work for long - I don't
do them. I am talking about what Google says
they like and want. You do want Google to be
happy, don't you?
My Expert SEO
Technology Report is over 20 plus pages long, what to do, what
not to do. The report includes one hour of consultation by phone anywhere in the world.
I am handing you my brains here. That's where
I recommend you start, assuming that you are already
familiar with search engine optimization.
Want to see an example of the kind of similar
information for beginners? Check out my
Free SEO Help
files, request a copy of my free help files
and sign up for your Free SEO Tip of the Day
at the bottom of the page or at the top right colum
on this page. John Alexander is a great SEO
teacher and good friend.
Go to Google
and search for free SEO help files and see where my
page is ranked? What I do works for me?
-
Understand your marketing
plan. You need to understand your
marketing plan and I need to understand what you want
your web to do for you if you want me to help you. You do have a plan,
right? Complete my
SEO Questionnaire
so that I can also understand your priorities
and your market. This information gets me all
set up to help you get top rankings on Google.
It is a good marketing exercise for you.
-
Do search phrase research.
We can determine through search phrase research
exactly what people are searching for relative to
what you are doing with your web. Read more
about Keyword
Services. I used search phrase research to
target my keyword services page. I am number three out of
about 100 million and something competitors last time I checked.
-
Write keyword rich page
copy. A web page works best with Google
when it has enough text properly written about
ONE SUBJECT. What Google's algorithm is
trying to determine when it analyzes your web pages
is: what is this page about? If you have a
mixed message, the algorithm can't tell what the
page is about, and you get no rankings.
Read
more about Web
Copywriting Basics. Creating pages
that work with Google may require some rearrangement
of your content by creating new pages. Many
webs have good content but the way it is arranged in
the web creates mixed messages. Sound
familiar? Not uncommon.
-
Get some links in to your
web from authoritative sources. Web pages
with Google PageRank's of 4 and above will get you
in Google's index with a positive start. For a
few hundred dollars you can list your web in paid
directories that Google respects and indexes every
day. This is the fastest way to be found, much
better than submitting directly to Google. I
give you a list of good directories in my
Expert SEO
Technology Report. The cost to do the
best dozen is about $900.
-
Is
your web in Google trouble or the supplemental
index? We make an appeal to the Google
Team telling them that we have cleaned
up your act, that you will be a good boy or girl
from now on, and that you want to be reinstated in
their index. If you made an honest mistake or
if you tried to be tricky and got caught, and you
will get caught, Google
will give you a break one time. Don't do it
again.
-
Write a search engine
optimized press release. This will bring
large volume traffic to you web in a matter of days
instead of weeks or months. I work with a pro
in California, a professional writer with a
journalism background. Your release will be on
the first page of Google, typically in 5-7 days.
Cost is about $600. If you are not on Google
page one you don't pay the whole fee until you are.
-
Keep adding content.
Google treats webs with more than 100 pages of good
content differently from smaller webs. 100
pages sounds like a lot? Not really.
Let's discuss all of the ways you can easily add
content. Some are free. Read some
great
ideas for adding content to your website.
-
Use the new
Google Sitemaps Using an XML
sitemap in your web, in addition to a regular
sitemap, is a great way to see what Google sees when
indexing your web. The Sitemaps Beta has now
been incorporated into your free Google account
under Webmaster Tools.
There are a number of XML
generators online. I have tested 20 of them,
none of which worked correctly for websites with
more than 30 pages.
An excellent tool you can
download and run from your desktop is
GSiteCrawler: Google Sitemap Generator for Windows
Be sure to download the
latest update.
GSiteCrawler is a better solution
for webs with lots of content and for webs where
your images are important for image search.
GSiteCrawler will index everything including all
pages in all directories and your images. It
uses 6 simultaneous crawlers to capture your
content. Making a sitemap for a web with 2600
pages took me about an hour and a half.
GSiteCrawler also generates the
Yahoo Site Explorer urllist.txt file.
Read more here in my
Sitemaps How to for Google and Yahoo!
Open your free Google account,
then request a verification code to show you have
the right to monitor the web. The best bet is
to add the verification file as a named html page in
your website. Google will tell you what to
name the file. Add the file to your website
same directory as your home page. Do the same
with Yahoo Site Explorer.
Then, use GSiteCrawler to crawl your website, put
the sitemap in your website online, go back to
Google, tell Google the name of the file and they
will check it out and approve it.
Takes me about 10
minutes, but I have done a bunch of them.
Google will tell you if they find any indexing
errors, missing pages, broken links, etc. When
you add new pages to your web, go make another
sitemap and resubmit it. Other engines are
using XML maps, too. This makes Google's job
easier, and is a leg up for you on your competitors.
There is more to it than this,
but these are the basics in priority order from my
experience. My motivation for writing this
page is to get more traffic to my web and earn more
business. But, it is also important for you to
know that many SEO search engine optimization
consultants want to sell you a package deal. They
want a regular income. Your work gets done mainly
by second and third level staffers and you cover the
overhead plus a profit.
My approach with my clients
is different. I will do any or all of the above
for you, depending on what you need. I don't
charge minimums. I work by the value of my time
and my knowledge. I do the work myself. I
don't have a staff.
So, if you actually want to know:
-
How to become number one
at Google
-
How to increase your hits
on Google
-
The Google Sandbox - How
to get out
-
How to get top rankings in
Google
-
How to get your website on
Google
-
How to beat google (we
won't do this, we will make them love your website)
Read my poem,
"Google
On Your Shoe" - This did not happen to my
web but it did to four clients whose webs were either
just coming into the index or were previously neglected
and in the process of rework and SEO in early May.
This might make you feel better?
I will be pleased to help you.
Contact me today
for a free conversation about your web. Let's have
some fun and rather than beat Google, let's make them
love your web?
If you want a free ranking report so you
can see where you are on the major engines, use the
contact form to feed me your information. The
report is free.
Cheers,

Ron Castle

Ron Castle is SEO
certified
by Search Engine Workshops.
Learn more about
Search Engine Optimization Certification |