Regarding Item 1, if you search on Google for real estate web site design, 9 out of 10 web sites on the first page have significant structural errors that are preventing their webs from getting the best possible rankings.  9 out of 10!  If they don't do first class search engine optimization for their own webs, what makes you think they can or will do it for you?

Regarding Item 2, if you have or are planning on having a website for your real estate business, you either need to educate yourself about search engine optimization or you need to hire a really good SEO certified consultant to work with you and your web designer to hopefully get it right the first time or improve what you already have online.

Regarding Item 1, based on my experience with one of the companies listed on Google page one, if you were to read this page to them the response might very likely be, "Hey, we ARE on page one at Google, aren't we?  What the big deal?"  The big deal is that every competing web on page two at Google is equally deficient, so if all of those folks  made corrections and additions to their webs, they might well displace most of the webs on page one!

Regarding Item 2, search phrase research reveals very few search engine searches for real estate website optimization or SEO.  Real estate folks don't know much about optimization and aren't seeking information. If you take the initiative, you will be well ahead of the rest of the pack in a market that has an incredible number of competitors with very low barriers to entry - it is pretty easy to become a real estate agent?  Only a few who call themselves real estate professionals actually make the big bucks.  This is an opportunity for you to really separate yourself from the pack.

So what is a real estate broker to do?  First of all, you can educate yourself:

• You can learn about how to become number one at Google.
  
  (A little proof for you here.  My Google rank for become number one Google is # 1 out of 79,900,000.)
   

• You can read about why text on your web pages is so important on my web copywriting basics page.  Good copy is frequently missing from real estate web sites.  Most real estate web site factories are graphically intensive and lack good copy.  Graphics are easy to create.  Writing great copy that works well for search engines is not.
  
  (web copywriting basics # 1 out of 925,000*)
   

• Search phrase research will help you to know what search targets you are missing for your market.  Read my keyword services page.  This is something you can learn to do yourself and you will be amazed at what you can learn.
  
  (keyword services # 2 out of 314,000,000*)
   

• Truly powerful websites have lots of good content, well over 100 pages if you want to be a powerhouse with Google.  Read about how to get great content on my web content provider page.
  
  (web content provider # 14 out of 253,000,000* and I am working on getting to page one)
   

• You can learn about other strategic and affordable ways to promote yourself and your business on my small business web publicity page.
  
  (small business web publicity #1 out of 394,000,000*)
   

• I have over 250 pages in my website and they all contain good, solid, reliable information about web marketing that works.

If you are web programming savvy, read about my expert SEO technology report.  You can also get the very best SEO training courses for yourself or someone on your staff.  You can also use my Do It Yourself SEO program.

(expert SEO technology #1 out of 4,080,000 and SEO training courses #4 out of 1,290,000*)

Most real estate web sites are substandard from an optimization perspective, and one of the motivations I have for writing this page is to help adjust the seemingly cavalier attitude of some of the people I have dealt with on behalf of my clients who have websites designed by one or more of the companies on page one of Google for the search phrase real estate web site design.  One account rep I talked with recently boasted of his firm's 97% client retention rate.  Perhaps the reason for that is that there is no better place to go?  This seems quite likely to me.  A less than optimum  performing real estate web site appears to be the ordinary.

My opinion is that there is no reason you should be ordinary if you have a choice. I don't want to program or manage your real estate website, and I have no interest in running a real estate website factory, but I certainly would appreciate the opportunity to help you make your web site much more visible within the search engines so that the home buyers and sellers who are searching for you can easily find YOUR Web site faster than they find your competitors.  If you would like the same, please contact me.

If you are looking for a custom website developer who can get you online in a hurry,  complete this form and we will contact you.

I expect success.