Do It Yourself Search
Files with Consulting Assistance
During these very hard
economic times, I have been working on ideas to help more
Google hits and one good way to do this (and make a
little money in the process and better yet, make more
friends) is to offer helpful search engine optimization instructional information
that you can implement yourself. This will be
especially helpful for little guys and gals like us and
folks on a tight budget who can't afford to pay a
professional SEO firm to do it for them.
You might want to read my
page about the
SEO project process we use to help our clients.
This is the same process we will follow except you will be
doing almost all of the work.
The first place to start
is to look at the top left in the navigation on this page
and go request my Free SEO
Help files and the other free SEO information offered
here in my website. The Free SEO Help page will also
help you understand my motivations about helping others
succeed. Helping others succeed is one of the best
feelings in the world? That's what I believe.
If you are interested in do
it yourself SEO then go to my
SEO Questionnaire, fill
it out and mention in the comment text area that you want
DIY optimization help. Also, tell me what your
budget is so that I can tell you what we can accomplish
that doesn't break your budget. I will take a
quick look at your website and reply using my new messaging
system which avoids back and forth emails and makes it easy
to upload and download files.
I have a number of
prewritten search engine optimization instruction files that I update whenever
best optimization practices change.
The first file starts with
the thing most small websites and do it yourself webmasters
miss: getting your website structurally correct which
makes it fast and easy for website robots and spiders to
find and crawl your content. Assuming that you are
competent with FTP, this first phase of the improvement
process takes about an hour, a little longer if you
do not have Google, Yahoo or Live.com accounts already set
up. Everything else you need to do is free of cost.
The next step in the process
is to do a little search phrase research, which I can do for
you using the Wordtracker database. To learn more
about why this is important, read my
keyword services page.
Wordtracker used to allow you to sign up by the day or the
week, but not any more, so a quarterly account may not fit
your budget. If you ARE going to sign up for
Wordtracker, I would appreciate your using my affiliate link
so I can earn a few dollars for referring you.
I will send
you the research in Excel format along with my how to
interpret Wordtracker help file along with some
additional information about how to determine accurate
search volumes using several online tools.
The next step
is to edit your existing content or create new content to
support the search targets we have discovered from research.
Copywriting is usually the most time intensive part of any
SEO project. Visit my
web copywriting basics and
copywriting tips pages to learn more about writing good
pages. I can help analyze your copy if you wish,
either before or after it goes online.
websites are created to earn business from a local market.
I have a very thorough instruction file which is my Local
Search How To. The instructions in this file are
mostly for things you would have to do yourself anyway, so
it is perfectly suited to the "how to do SEO myself"
inquiries that I see in Wordtracker research, which is why I
am including this phrase in this paragraph.
website is all in Flash, nothing will presently help you
earn top rankings. If your website uses frames, I
recommend getting it out of frames before you get to work.
If your content is all in graphics, you are in almost the
same situation as Flash. It takes words in text to
earn rankings. If your website is hosted at a free
service, you will significantly benefit from buying a real
hosting account. There are a few other got ya's but
they are infrequent.
website is about porn, hate, frivolous nonsense, anything
marginally unethical or worse, I am not interested.
Save your email stamps.
You need a
basic understanding of website editing and how to do FTP
(file transfer protocol).
How do you
know this will actually work? Does Ron know what he's
I have no
problem with skepticism, it's healthy to be cautious up to a
point. For starters, go open another page in your
browser, go to Google and search the words used as anchor
text for every link in the body of this page down to this
point? Do you see any that are lower than # 4 on
Google page one? Skill is better than luck, but it's
good if you are lucky.
Also, go read
this post in my blog about
Sermon Transcription and Miracles to see how Rhonda did
all of this herself for a little GoDaddy "did it herself"
website. There are lots of other examples about
results for clients in my blog if you care to read them.
Are there any
As far as the
results of your do it yourself efforts, the answer is no.
There are no silver bullets and I am not using any BS
buzzwords about how you can help yourself. SEO
companies that offer "guarantees" are not the folks I would
recommend you work with.
Read why if you
I do guarantee
that if you read the first file or any of the subsequent
files and they are not of any value to you, if you put it in
the recycle bin and flush, and tell me you will not use the
information in the file for whatever reason, I will give you
your money back.
What does it
instruction files are US$50 each and are not sold online.
You can go to my home page and use
either PayPal or Google Checkout to send me your payment and
I will deliver the files via my messaging system where you
can download them using your browser.
If you also
intend to use my consulting help to guide you though this
process, send me US$100, which is my rate for an hour of
consultation, using my messaging system. If we end up
not spending an hour (I account for my time in 10ths) I will
refund any unused balance. If you need more time, I
will advise you to send me another hundred, same deal as
above. No invoicing and no collections will help us
keep our costs down so we can do more.
What else will
When we see
results, which won't take very long, I will be pleased to
give you a free blog post supporting your page target of
choice, like the post I made for Rhonda. I expect that
you will also make a comment to the post that says, as you
wish to say it in your own words, that what we are doing here worked for you.
There may be
someone else offering a service like this, but I am not
aware of any. My interest is to do as much good as we
can as fast as we can to help everyone help everyone else
during these extreme economic times. I believe in
paying it forward, just like the movie. I also believe
that you can never give away kindness. It always comes back
to you with interest.
If this sounds
good to you, then let's get to work! Yes we can.