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Web and internet marketing for ecotourism and
sustainable tourism operators can be a real challenge.
Ecotourism marketing and sustainable tourism marketing
are relatively new fields of endeavor and finding
internet savvy folks who also appreciate the challenges
of operating a tour service, outfitter service, guide
service or remote resort operation isn't always easy?
The key is to find affordable services that produce
results. Tight budgets, we know all about
that.
I have
been involved in ecotourism marketing and sustainable
tourism marketing for over 20 years, starting out
right here at home with Tennessee's largest State
wilderness park, the South Cumberland State Recreation
area in Middle Tennessee between Nashville and
Chattanooga on the Cumberland Plateau mountain range.
Check out these webs:
-
www.friendsofscsra.org for South Cumberland
State Park, visitation about 1.1 million annually,
Ron was the founding president and incorporator of
this group which has raised in 13 years almost $2
million US dollars to support the Park, has added
over 2,000 hectares to the Park properties and is in
the process of adding about 3,000 more. Ron
was the winner of the Civic Volunteer Award from the
Tennessee Department of Environment and Conservation
in 2002, and is an active participant in the support
of State Parks all across Tennessee. They are
our number one tourism draw with over 27 million
visitors annually, more collectively than the famous
Smoky Mountains National Park in east Tennessee.
We have 54 state parks in Tennessee!
-
www.tenngreen.org for the Tennessee Parks and
Greenways Foundation, Ron was a former board member
and now on the advisory board former webmaster until
we helped them learn to do it themselves
-
www.kokodaspirit.com Australia & PNG ecotourism
web
-
www.rivervalley.co.nz search engine optimization
client in Taihape, New Zealand
-
www.incept.co.nz
web client in New Zealand
-
www.waterstrider.com
Bitterroot Valley, Montana
-
www.rangitikei.com the tourism marketing web for
the Rangitikei District Council in New Zealand, a
local government entity.
-
www.wildernessaccess.com search engine
optimization clients
-
www.inceptmarine.com Boise, Idaho
-
www.whitewaterrafting.co.nz part of River Valley
Lodge in New Zealand
-
www.greenwaysfornashville.org
The key to affordable services that work begins with a
workable web site that has been optimized for search
engines. This generates FREE traffic from search
engines.
The key to search engine optimization is to target your
web for what people are searching for. How do
we find this out? Search engine research.
Look at this example, which will pop up in a new
window.
If you did not look at the example, do it now
because I am changing subjects. Take a look at
this
ecotourist demographic profile courtesy of Tourism
New Zealand. In 2004, tourism in New Zealand
surpassed agriculture as the number on economic
enterprise. The folks identified in this profile
are the prime market for ecotourism marketing and
sustainable tourism marketing, doesn't make any
difference whether you are in New Zealand, Australia,
Papua New Guinea or Tennessee. These are the folks
whose expectations you need to meet if you want your
ecotourism or sustainable tourism marketing efforts to
succeed. We can help you do that.
What else can we do for you? Look around this
web, there are over 100 pages of helpful information
regarding web marketing in general and any of these
services can be tailored to suit your unique ecotourism
marketing or sustainable tourism marketing situation.
We are a small business, understand small business and
plan to stay a small business, but a very busy one.
We offer highly personalized services to our clients.
Like Wayne, they are all good friends. We take a
personal interest in the success of our clients.
Our motto: we are successful when you are successful.
To see what our clients from around the
world say about our custom web site design and SEO services,
click here.
The great thing about what I do is that I can do it from
anywhere, doesn't make any difference where you are.
We have dirt cheap international long distance
service via the services of Nobelcom, (see
my home page icon) and, for example, Wayne and I
talked about what we wanted to say on this page for
about an hour last night. I call my international
clients once every couple of weeks, even if it is just
to say hello. So, proximity is not an issue, to me
anyway. Expertise and relationship are the issues.
We are interested in helping you with your ecotourism
marketing and sustainable tourism business marketing.
Please
contact us when you are ready. I expect
success, always.
Cheers,
For
more information about sustainable business marketing
visit our EnviroSavvy
page.
Ron Castle is SEO
certified
by Search Engine Workshops.
Learn
more about
Search Engine Optimization Certification
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