Sustainable Business Marketing
Are you EnviroSavvy?  We are.

Sustainable business marketing and sustainable business development services are uncommon these days, and badly needed.   Ron Castle Webs would like to be your internet resource for promoting the renewable business and sustainable business activities that will be the new standard for the world of the future.  Like most sustainable business ideas, we are thinking outside the box and have affordable cost effective solutions that are essential, especially for small business and new start-up companies.

Want to learn more about sustainable business?  Check out this forum and join!

Green Business Network

Companies that have green marketing strategies to support environmentally sustainable products and services are likely to succeed.

The challenge for sustainable business marketing of new ideas via the internet is that while people will be receptive to the ideas, they don't know what they are and thus may not be searching for them on the internet.  This requires framing your message in helpful ways so that you can connect, which is what we call envirosavvy.

While sustainable business marketing and sustainability is hardly even an idea with the United States government, responsible governments elsewhere are well on the way to promoting sustainable business development.  Visit the New Zealand Business Council for Sustainable Development to see a good example.

If you need help presenting your renewable and sustainable business message to the environmental market we are here to help with research, web design, networking, creative writing, powerful presentations, streaming to broadcast quality video, search engine optimized press releases, search engine optimization for websites and more.  We are experienced environmental advocates and know our stuff.  We also have ideas about different ways of communicating with new markets, read Ron's 7 R's for Real Results.

Sustainable business marketing solutions include creating and distributing video press releases and search engine optimized press releases with worldwide distribution via Environment News Service, World-Wire.com and Small Business Web Publicity.  Their distribution circuits reach daily over 110,000 environmental researchers and decision makers as well as 50,000 to 150,000 journalists and other media sources.

Our focus at Ron Castle Webs is to do everything we can to help renewable and sustainable businesses and nonprofits understand and maximize our collective efforts to create an environmentally sustainable economy.  Many businesses don't get it and think that the envirosavvy among us are anti-business.  Not true.  If you want to make a meaningful transition to environmental sustainability, we are here to help.  We don't do greenwash.

Consider this:

The economy is a subset of the environment.
The environment is NOT a subset of the economy.
As the environment goes, so goes the economy, only SOONER.

When humans encroach on Nature, like the loss of habitat or the extinction of a species, we have little idea of the real meaning or the ultimate result.  What difference does it make?  We understand much about nothing and nothing about much.  The human race is expert at everything except living in harmony with the rest of life on our planet.

Those of us who have lived close to Nature, who have studied connections and love our planet know that everything is connected.  Life on our planet is an interconnected web, more amazing than the internet ever will be.  If the human race is to be successful in preserving our long-term place on planet Earth, we must learn to mimic the web of Natural systems by:

• Creating no waste that is not food for some other living organism
   

• Valuing natural capital that provides us with clean air, clean water, healthy food, shelter and habitat, that makes life on earth not just possible but enjoyable.  Natural systems provide these services at no cost.  We cannot replicate the services of Nature at any cost.  If we destroy the natural capital of planet Earth we also destroy ourselves, our hope and our future.
   

• Investing in natural capital by restoring ecological diversity, respecting all living species, preserving habitat for other living things, using only what we need to live adequately and respecting all life, human and nonhuman.
   

• Finding our place in the world, not based on our ability to dominate, but by our ability to cooperate.  Our ability to dominate is unquestionable.  Humans are dominating our planet to the extent that we are now the major cause of change, to the demise all other living things and the quality and quantity of the Natural Capital  support system on which all life depends.  Our ability to yet understand the result of human domination is highly questionable.  We need leadership.  You can be a leader, if you so choose.

The internet is a human invention that has the prospect of being used for boundless good for sustainable and renewable business marketing.  We want to maximize that potential to the best of our abilities for an essential cause.  There is no reasonable alternative, so let's do it.

For information on designing an environmentally sustainable business and why this is a necessity if you intend to be in business for the long haul, visit:

To post your environmental news and press releases visit www.world-wire.com  If you are new to World-Wire and want a FREE trial release, contact us and we will get you a FREE release, a $300 plus value.  Fellow Tennessean Jim Crabtree is Editor of World-Wire, and is willing to "volunteer" a freebie for our clients.

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