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Sustainable Business Marketing
Are you EnviroSavvy? We are.
Sustainable
business marketing and sustainable business development services
are uncommon
these days, and badly needed. Ron Castle Webs would
like to be your internet resource for promoting the renewable business
and sustainable business activities that will be the new standard for
the world of the future. Like most sustainable business ideas, we
are thinking outside the box and have affordable cost effective
solutions
that are essential, especially for small business and new start-up
companies.
Sustainability has become a business buzz word worn out
by misuse. What most businesses do in the good
name of sustainability really amounts to nothing more
than working to reduce in various and sundry ways their
level of un-sustainability.
Real
sustainability is more than the opposite of
un-sustainability. Real sustainability is about
the idea that humans and other life on the planet will
go on forever in a balanced closed-loop system which is
our biosphere. Sustainability is about life in a
functioning system where everything is in balance with
everything else - homeostasis. To quote Teresa
Heinz, we need to "... start seeing ourselves as part of
the natural world and to replicate the joyful,
productive and intelligent practice of life itself."
I don't want to achieve
immortality through my work.
I want to achieve it through not dying.
- Woody Allen Un-sustainability is
about slowing down the environmental degradation that is
throwing our closed- loop system out of balance.
Slowing down is not a bad thing. But, if you want
to go to Los Angeles when you are actually driving
toward New York, slowing down will not help. When
you are headed in wrong direction, you have to turn
around to go the other way.
“Business simply cannot
function if ecosystems and
the services they deliver –
like water, biodiversity,
food, fibre and climate
regulation – are degraded or
out of balance.”
-
Björn Stigson, President,
WBCSD
Want to learn more about sustainable
business? Check out this
forum and join!
Green Business Network
Companies that have green marketing strategies to support
environmentally sustainable products and services are likely to succeed.
The challenge for sustainable business marketing of new ideas via
the internet is that while people will be receptive to the ideas, they
don't know what they are and thus may not be searching for them on the
internet. This requires framing your message in helpful ways so
that you can connect, which is what we call envirosavvy.
While sustainable business marketing and sustainability is hardly even
an idea with the United States government, responsible governments
elsewhere are well on the way to promoting sustainable business
development. Visit the
New Zealand Business
Council for Sustainable Development to see a good example.
If you need help
presenting your renewable and sustainable
business message to the environmental market we are here to
help with research, web design, networking, creative writing,
powerful presentations, streaming to broadcast quality video,
search engine optimized press releases, search engine optimization
for websites and more. We are experienced environmental
advocates and know our stuff.
We also have ideas about different ways of communicating with new
markets, read Ron's 7 R's for
Real Results.
Sustainable business marketing solutions include creating
and distributing video press releases and search
engine optimized press releases with worldwide distribution
via
Environment
News Service,
World-Wire.com
and Small
Business Web Publicity.
Their distribution circuits reach daily over 110,000 environmental
researchers and decision makers
as well as 50,000 to 150,000 journalists and other media sources.
Our focus at Ron
Castle Webs is to do everything we can to help
renewable and sustainable businesses and nonprofits
understand and maximize our collective efforts to create an
environmentally sustainable economy.
Many businesses don't get it and think that the envirosavvy among us
are anti-business. Not true. If you want to make a
meaningful transition to environmental sustainability, we are here
to help. We don't do greenwash. See our
sustainability initiatives at
Neal Creek
Farm and what we are doing with
Off Grid
Solar Systems at our solar products website SunshineWorks.com.
Consider this:
The economy is a subset of the environment.
The environment is NOT a subset of the economy.
As the environment goes, so goes the economy, only SOONER.
When humans encroach on
Nature, like the loss of habitat or the extinction of a species, we have
little idea of the real meaning or the ultimate result. What
difference does it make? We understand much about nothing and
nothing about much. The human race is
expert at everything except living in harmony with the rest of life on
our planet.
Those of us who have lived
close to Nature, who have studied connections and love our planet know
that
everything is connected. Life on our planet is an
interconnected web, more amazing than the internet ever will be.
If the human race is to be successful in preserving our long-term place
on planet Earth, we must learn to mimic the web of Natural systems by:
-
Creating no waste that is
not food for some other living organism
-
Valuing natural capital
that provides us with clean air, clean water, healthy food, shelter and
habitat, that makes life on earth not just possible but enjoyable.
Natural systems provide these services at no cost. We cannot
replicate the services of Nature at any cost. If we destroy
the natural capital of planet Earth we also destroy ourselves, our hope
and our future.
-
Investing in natural
capital by
restoring ecological diversity, respecting all living species,
preserving habitat for other living things, using only what we need to
live adequately and respecting all life, human and nonhuman.
-
Finding our place in the
world, not based on our ability to dominate, but by our ability to
cooperate. Our ability to dominate is unquestionable. Humans
are dominating our planet to the extent that we are now the major cause
of change, to the demise all other living things and the quality and
quantity of the Natural Capital support system on which all life
depends. Our ability to yet understand the result of human
domination is highly questionable. We need leadership. You
can be a leader, if you so choose.
The internet is a human
invention that has the prospect of being used for boundless good
for sustainable and renewable business marketing.
We want to maximize that potential to the best
of our abilities for an essential cause. There is no reasonable
alternative, so let's do it.
For information on designing
an environmentally sustainable business and why this is a necessity if
you intend to be in business for the long haul, visit:
Green
Business Network
www.greenbusiness.net
Natural Capitalism at
www.natcap.org
The Rocky Mountain Institute at
www.rmi.org
Sustainable Business.com at
www.sustainablebusiness.com
The Greenhouse Network at
www.greenhousenet.org
International Simultaneous Policy Organization at
www.simpol.org
CorpWatch at
www.corpwatch.org
Earth Policy Institute at
www.earthpolicy.org
Greenbiz.com
www.greenbiz.com
ClimateBiz - The Business Resource for Climate Management
www.climatebiz.com/index.cfm
Climate Change Education at
www.climatechangeeducation.org
Environmental Expert at
www.environmental-expert.com
To post your
environmental news and press releases visit
www.world-wire.com If you are new to World-Wire and want a
FREE trial release, contact us and we will get you a FREE release,
a $300 plus value. Fellow Tennessean Jim Crabtree is Editor of
World-Wire, and is willing to "volunteer" a freebie for our clients.
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