Free Domain Name Appraisal Tips
12 Things You Need to Know for
How to Place a Value on a Domain Name

from Ron Castle


If you are planning on buying or selling a domain name, my advice is to get a professional appraisal.  You also need to know the history of the domain name if it has ever been registered before.  Do your homework.
 
  1. When was the domain first registered?
     
  2. How many owners of the domain have there been?
     
  3. Have there been multiple industries that have used the domain?
     
  4. Has the domain ever been blacklisted?
     
  5. Has the domain been used for porn, gambling, hate, etc.?
     
  6. Is the domain listed in the major search engines (Google, Yahoo! & Live.com)?
     
  7. What is the Google PageRank?
     
  8. How much traffic does the site receive?
     
  9. Can you view the weblogs or web stats for the last twelve months?
     
  10. What is the current customer base?
     
  11. How large is the mailing list?
     
  12. What is the daily sales/lead generation volume on the site?

See my domain name history tools for more online information.

 

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