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Lester Brown's new book calls for
action today: "Ecological and economic deficits are now shaping not only our future, but our present.  The future is here."  Buy online at EarthPolicy.org


My friend Lester Brown's action plan for a sustainable planet.  Buy Plan B 4.0 online here at Lester's website.


Visit our off grid solar systems website and see what we do for our own rankings.

Google on Your Shoe
Posted August 8, 2006

If you are a Google watcher, new web owner or fellow optimizer, you have undoubtedly noticed some very peculiar Google behavior the past couple of months?  Perhaps you think you are going crazy?  It's not you --- it's Google.

I have been working on this poem to explain what has happened.  I posted it on Google employee and unofficial spokesperson to the Internet community Matt Cutts' BLOG on Saturday.

You are welcome to use this poem on your web or email it to others if you put up a link to http://www.roncastle.com  Otherwise it is copyright © 2006 by Ron Castle and all rights are reserved.

Here she goes:

Google on Your Shoe
by Ron Castle www.roncastle.com

I am a website marketer; my friends all think I'm cool.
I sell stuff on the Internet, where my web rankings rule.
One day in May they dropped from sight, were no place to be found.
Google took my website ranks and sent them underground.

If you smell something funny when you’re on the Internet,
You think it's body odor, loss of rankings make you sweat,
But it really smells much worse than that, it's worse than doggie poo,
You weren't watching where you step; it's Google on your shoe.

First week of May two thousand six, there was a Google crash.
Their content filter went bizarre, bad websites made a dash
Right into the index where they'd never been before.
Good content that they should be crawling totally ignored.

Google says they do no harm, but didn't say a word
That anything was wrong or that this even had occurred.
Of course it's good for AdWords, but they say they never do
Anything organic that would make you need them, true?

The moral to this story is that Google's not your friend.
Friends will tell you when they're wrong, be truthful to the end.
They will not betray your trust and will not make you blue.
Which is why you should be careful, don't get Google on your shoe.

So, if you smell something funny when you're on the Internet,
You know your SEO is good, you've nothing to regret,
And all your pretty pages simply disappear from view,
It wasn't anything you did; it's Google on your shoe.

I hope you feel better now?  I do.  Why no word about this in the press?  Good question.

Cheers,

Ron

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