Google Sandbox Effect Sucks?
Overcome the Google Sandbox and Earn TrustRank!

This page is written for all the folks found I found on Wordtracker who are searching for how to get out of the Google Sandbox:

what is the google sandbox effect
Seo Sandbox Google Search Engine Optimization Free
how do i overcome the google sandbox
the Google Sandbox - How to get out
Google aging delay sucks
Why Does Google Suck
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(these are the actual search phrases typed into the search box
on major search engines)

Is the Google Sandbox gone?  The short answer is no but the content filter has been minimalized, my opinion is that this is due to Google's response to the lousy economy.

Read Google on Your Shoe an explanation in rhyme.

Ask us how we got www.eHealthMD.com out of the Google Sandbox in less than 60 days.  Web went online in early June.  Google showed 3 pages indexed August 3, 2005.  Stats from November 1-16:

For the uninitiated, back in January-February 2005, search engine Google updated their algorithm, what is called the "Bourbon" update, and in the process decided to penalize new websites by not awarding them the rankings that a web that has been online for a while deserves based on the merits of optimization.  This is widely referred to as the:

• Google Sandbox

• Google Aging Delay

• Google Content Filter

• I call it the Google Litter Box

Google says it doesn't exist.  In Washington, DC folks call this "misrepresenting the truth".  In Tennessee we call it lying.

The Sandbox and Google's TrustRank

The Sandbox and TrustRank are part of Google's ranking filters, the most important element of which appears to be time online and the age of your website.  The age of your web site influences your rankings as well as the age of the web sites that link to your web site. In addition, Google checks when other web sites link to your site and how your inbound links grow over time.

If you have a new domain name it is more difficult to get high rankings on Google. Google doesn't know your web site yet so it doesn't know if it can trust your web site or not.  Read Walking in the Search Engine's Shoes by Robin Nobles.

Due to the lack of trust, new web sites usually have to deal with more filters than old web sites. It can happen that a new site gets great rankings and then it disappears from the rankings for some months. This phenomenon is what the Sandbox Effect appears to really be all about.

A high TrustRank means that Google has learned to trust a web site. It is probably six months to several years old or older with reputable sites linking to the web site and a good inbound link history building over time that hasn't used spam techniques in the past.

A web site that is in the Sandbox probably does not have a high TrustRank. Inversely, a web site with a high TrustRank won't go in the Sandbox.

The older your web site the better. It seems that Google's filters tend to be stricter with new domain names so it's more difficult to get high rankings with a new domain name.  New domains have to prove that they are trustworthy before they can get high rankings.

To show Google that your web site is trustworthy, get good inbound links to your web site and keep working on inbound links. The longer other web sites link to your site and if new web sites begin to link to your site the more likely it is that you'll get high rankings.  You should optimize the links to your site. If the right web sites link to your site, you show Google that your web site can be trusted.

Trustworthy Directories

We have a list of good directories which are all pay for inclusion.  This is one way to get some solid links into your website.  Pay for inclusion is presently about $900 plus the 3-4 hours it takes to complete the listings.

Structural Compliance

One of the other key issues with new webs is to go online and be structurally compliant the first time Google indexes your web.  My guesstimate is that less than 10% of new webs meet this requirement.  Those that do have been performing well with Google right from the get-go in many cases.

An Alternative Solution

I have another workable solution for the other 90% of web owners of new webs that won't get your web out of the Google Sandbox, but I can get your web content found on Google.

I am not giving the solution away as this represents a competitive advantage.  I can tell you that the cost should be less than $500 in all but the most exceptional situations, if we do this for you.

You don't have to be a Google whiner.  Contact me to implement these workable ideas.

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