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Improved Search Engine Ranks
Use Our Affordable Search Engine Optimization SEO Process

Need improved search engine ranks?  As mentioned on another page in this web, it doesn't do a lot of good to have a dynamite web page if no one can find it.  If generating leads and having new prospects and clients find you via search engines is important to your cause or business, then SEO is an essential ingredient of your web marketing efforts for improved search engine ranks.  To see what our clients from around the world say about our custom web site design and SEO services, click here.

SEO Rule #1:  If you are targeting the wrong search phrases and keywords your web will not connect with the searchers you want.  That's why we do extensive research using the services of the best internet search word database on the web: WordtrackerIf you want to do your own keyword research, you certainly can.  You can learn more about making the best use of Wordtracker here.  But, keyword research is only part of the process.  Read on.

SEO Optimization Rule #2:  Search Engine Optimization is mostly about words.  Search engine robots and spiders read words.  Search engines are trying to determine what each page in your web is about.  If your page reads as a mixed message, a little of this and a little of that, you won't get high rankings.  The more specifically each page focuses on a specific subject, the better your chances to achieve high rankings.

For more information read about how to become number one at Google.

The process to improved search engine ranks involves:

  • Collaborating on your intended market strategy and targets to determine appropriate keywords for search engines which are key targets for improved search engine ranks.

  • Researching those keywords to find keyword phrases that include your market strategy, as well as researching similar phrases that have a low KEI (keyword efficiency index), an analytical method that indicates search phrases that have low competition from other webs on the internet. The statistics are developed by from roughly 360 million searches during the past 60 days on the web, data collected by Wordtracker from Metacrawler and Dogpile with statistical analysis from StatMarket. With this information we can determine with close pretty close accuracy the number of past and potential future searches for your phrases, which should be an important indicator of current market interest and potential for your products and services. All of this information will be presented to you in Excel format for your review.  Your education is part of our process.

  • If you web is already on the internet, careful analysis of whatever improved search engine ranks you may have presently.  The strategy is to preserve whatever good search engine ranks you have and improving search engine ranks from good to better.

  • Web design consultation and optimization: Making sure your site has no traps that will prevent spiders and robots from properly indexing your site. Making web usability recommendations for changes to your current web for programming methods or navigation structure that may prevent improved search engine ranks.  For example, splash pages done in Flash are loathed by the most important search engines.  Webs programmed in frames have problems being properly or adequately indexed.

  • Using the above information to structure your page titles, descriptions and write keyword rich page copy that tells your story in an acceptable way for your readers and for search engines. Copywriting for the web is different from any other type of copywriting. If you want to be found and have improved search engine ranks, writing for search engines is equally important to writing for conversions to inquiries and sales.

  • For a new web, making search engine submission and registration to key engines and important directories indexed daily by major search engines.

  • Making recommendations regarding linking with appropriate partners to build your traffic and PageRank.

  • Providing a regular maintenance schedule to monitor your improved search engine ranks and make them better.

Methods we DON'T use, and you should not use any SEO consultant who does:

  • Hidden text or links.
  • Misleading keywords or keyword stuffing.
  • Cloaked pages or sneaky or deceptive redirects (keyword-stuffed landing pages that quickly redirect to the real page).
  • Doorway pages made only for search engines.
  • Duplicate sites or pages.
  • Monthly submissions to search engines (a waste of time and money).
  • Mainly Optimizing Meta keyword tags (a waste of time and money) but important for some directory listings.

If you are interested in improved search engine ranks through Search Engine Optimization, we believe we can help you.

Contact us for details on how we can put our affordable SEO services to work for you.

Go back to the SEO page to see proof of our work.


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Ron Castle Webs • 307 First Avenue NW • Winchester, Tennessee 37398 USA
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Last Update Monday June 30, 2008 Copyright © 2008 Ron Castle Webs • All rights reserved.