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Improved Search Engine
Ranks
Use Our Affordable Search Engine
Optimization SEO Process
Need improved search engine ranks?
As mentioned on
another page in this
web, it doesn't do a lot of good to have a dynamite web
page if no one can find it. If generating leads and having new
prospects and clients find you via search engines is important to
your cause or business, then SEO is an essential ingredient of your
web marketing efforts for improved search engine ranks.
To see what our clients from around the world say about our custom
web site design and SEO services,
click here.
SEO Rule #1: If you are targeting
the wrong search phrases and keywords your web will not connect with the
searchers you want. That's why we do extensive research using
the services of the best internet search word database on the web:
Wordtracker.
If you want to do your own keyword research, you certainly can.
You can learn more about making the best use of Wordtracker here.
But, keyword research is only part of the process. Read on.
SEO Optimization
Rule #2: Search Engine Optimization is mostly about words.
Search engine
robots and spiders read words. Search engines are trying to
determine what each page in your web is about. If your page reads
as a mixed message, a little of this and a little of that, you won't get
high rankings. The more specifically each page focuses on a
specific subject, the better your chances to achieve high rankings.
For more information read
about how to become number one at
Google.
The process to improved search engine ranks
involves:
Collaborating on your intended market
strategy and targets to determine appropriate keywords for search
engines which are key targets for improved search engine ranks.
Researching those keywords to find
keyword phrases that include your market strategy, as well as
researching similar phrases that have a low KEI (keyword efficiency
index), an analytical method that indicates search phrases that have low
competition from other webs on the internet. The statistics are
developed by from roughly 360 million searches during the past 60 days
on the web, data collected by
Wordtracker
from Metacrawler and Dogpile with statistical analysis from
StatMarket. With this information we can determine with close pretty
close accuracy the number of past and potential future searches for your
phrases, which should be an important indicator of current market
interest and potential for your products and services. All of this
information will be presented to you in Excel format for your review.
Your education is part of our process.
If you web is already on the internet,
careful analysis of whatever improved search engine ranks you may have
presently. The strategy is to preserve whatever good search
engine ranks you have and improving search engine ranks from good to
better.
Web design
consultation and optimization: Making sure your site has no traps
that will prevent spiders and robots from properly indexing your site.
Making web usability recommendations for
changes to your current web for programming methods or navigation
structure that may prevent improved search engine ranks. For
example, splash pages done in Flash are loathed by the most important
search engines. Webs programmed in frames have problems being
properly or adequately indexed.
Using the above information to
structure your page titles, descriptions and write keyword rich page copy
that tells your story in an acceptable way for your readers
and for search engines. Copywriting for the web is different
from any other type of copywriting. If you want to be found and have
improved search engine ranks, writing for search engines
is equally important to writing for conversions to
inquiries and sales.
For a new web, making search engine
submission and registration to key engines and
important directories indexed daily by major search engines.
Making recommendations regarding linking
with appropriate partners to build your traffic and PageRank.
Providing a
regular maintenance schedule to monitor your improved search engine
ranks and make them better.
Methods we DON'T use, and you should not use any SEO consultant
who does:
- Hidden text or links.
- Misleading keywords or keyword stuffing.
- Cloaked pages or sneaky or deceptive redirects (keyword-stuffed
landing pages that quickly redirect to the real page).
- Doorway pages made only for search engines.
- Duplicate sites or pages.
- Monthly submissions to search engines (a waste of time and money).
- Mainly Optimizing Meta keyword tags (a waste of time and money) but
important for some directory listings.
If you are interested in improved search
engine ranks through Search Engine Optimization, we believe we can help
you.
Contact us
for details on how we can put our affordable SEO services to work
for you.
Go back to the SEO page to see
proof of our work.
Ron Castle is SEO
certified
by Search Engine Workshops.
Learn more about
Search Engine
Optimization Certification
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