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Lester Brown's new book
calls for
action today: "Ecological and economic deficits are now
shaping not only our
future, but our present. The future is here."
Buy online at EarthPolicy.org
My friend Lester Brown's action plan for a
sustainable planet.
Buy Plan B 4.0 online here
at Lester's website.
Visit our
off grid
solar systems website and see what we do for our own rankings. |
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Keyword Services
Research, Analysis &
Positioning for High Rankings
We
provide keyword services research and meta keywords analysis to help
you choose keywords for your web or online advertising projects.
We can do it for you, teach you how to do it yourself or you can
learn here what you need to know to be keyword rich and independent.
Keywords are the
foundation of any Search Engine Optimization or Search
Marketing campaign. If you don’t know what keywords are
being used in searches by the people you want to attract
to your Web site, you can’t effectively market through
the search engines to those people.
Our search phrase research can help you do this.
Note:
The term keyword is often used as shorthand for keyword
phrase or search phrase. When we use
the term keyword, we mean the word—or words—that may be typed
into a search engine by someone carrying out a search. In fact
most searches these days are not single-word searches … most
searchers now type two, three, four or
more words in their searches to find what
they are looking for.
Since you’re reading this, you
probably already understand why you need to know the keywords people
use when searching for products or services such as those promoted
by your Web site. Just in case …
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If you don’t know the words,
you can’t optimize your web site properly.
-
If you don’t know the words,
you don’t know what keywords to put in links pointing to
your site.
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If you don’t know the
keywords, you don’t know which words to bid on in Pay Per
Click programs.
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If you are
not using the right words in the right places for the right
reasons, your efforts will not meet or exceed your
expectations.
Selecting keywords, then, is
important. But there are two ways to select the keywords you need
for your campaigns:
-
Guess
-
Do a full keyword analysis
The most common
method
of choosing keywords is to guess
what keywords and keyword phrases. But,
you don't have to guess. The most effective method
and what we offer in our keyword service and meta keyword advice for
choosing keywords, is to do a full keyword analysis (which
actually begins with you guessing at what keywords you think are
important, then using our keyword service
to “dig” into databases of actual search terms).
What happens if you simply guess at
the search terms you need, and don’t do a full keyword analysis?
Typically three problems arise:
-
Many of the keywords on your
list will be more or less irrelevant. People simply aren’t
using them in searches.
-
You’ll miss keywords that
people are using to search for your product or service.
-
You'll miss easy to target
meta keywords and keyword phrases that have low competition
from other web pages on the internet for which your web
pages can rank highly!
For our keyword services to help clients in choosing keywords, we
use Wordtracker®,
the best keyword service database on the Internet
Essentially, Wordtracker does
two things:
-
Helps you develop a
list of likely keyword phrases.
Wordtracker searches other Web site’s KEYWORDS tags
and searches a thesaurus, to help you create a
preliminary list of keyword phrases.
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Based on these keyword
phrases, Wordtracker shows you what people using
the Web’s search engines are actually typing into
the search engines.
Here’s an example:
Step 1: Begin with your
own keyword list—you need at least one keyword, or
keyword phrase, though most users begin with a few dozen
terms. Let’s say you start with nothing more than the term,
golf.
Step 2: Ask Wordtracker
to suggest similar and related keywords—Wordtracker will
use your term to search two major search engines, then visit
200 related Web sites and pull a total of 300 keywords from
those sites’ KEYWORDS and DESCRIPTION metatags. You started
with golf, and Wordtracker now suggests pga,
clubs, putter, irons,
and hundreds of other terms.
At this stage, you don’t
know if people actually search for these terms or not. Just
because Wordtracker suggests a term at this point, doesn’t
mean that the term is ever used. For instance, Wordtracker
may suggest golf in europa
... but does anyone actually search on this term?
Step 3: Ask Wordtracker
if people use a term, and if there are other terms that
contain the same words.
Wordtracker can search its database of over 300 million
searches over the last 60 days, and find out if anyone
searches on the term you picked. Does anyone search on the
term golf in europa? No; Wordtracker did find another
term, though, europa go-carts and golf in bellevue
but it’s very rarely used, too. (These are the results for
the term golf in europa at the time of writing,
though of course the situation could change.)
Wordtracker
Search Databases
Wordtracker uses search
databases that are created by monitoring what people
actually type into search engines.
-
The Wordtracker
Database comprises over 300 million searches
carried out at MetaCrawler.com and DogPile.com
over the last 60 days.
-
The Overture
Database comprises searches carried out
through the Overture Pay Per Click network
(owned by Yahoo!).
Each time someone types
a search term on one of these search systems, that
information is added to the database. For instance,
every day MetaCrawler.com and DogPile.com users type the
term golf clubs into the search engines a total
of around 50 times, and each time someone does so this
information is added to the database. So we can look at
this information and see that (at the time of writing),
the term golf clubs
has been typed into these search engines around 3,400
times over the last 60 days.
No longer do you need
to guess at which keywords are important. Wordtracker
can help you see what people actually type into the
search engines!
Use our services or
do it yourself?
We have three
options to help you get the keywords you need for your
project:
- We can do it
for you and help you interpret and apply the
results. Look at our
SEO questionnaire.
Fill it out and we will contact you to discuss your
project and give you a cost for our keyword
services.
- We can help you
learn how to do your own keyword services research
and help you interpret and apply the results.
We still need the information from our
SEO questionnaire
to be able to help you.
- You can do it
all yourself. If you want to do a test run
to see how Wordtracker works and whether or not you
want to do it yourself, take the free Wordtracker
trial, our compliments.
Wordtracker
is the best search phrase research database on the planet.
Click on the logo to take the
free trial. |
Or,
download this new FREE Keyword Research Guide from
Wordtracker. Learn about how the pros find search
phrases that work. |
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Regardless of whether you want
our keyword services or if you want to do it yourself, John
Alexander's Wordtracker Magic ebook is an
indispensable resource. |
 John
Alexander's ebook Wordtracker Magic was one of the
best investments I ever made. Even though I have been
using Wordtracker for more than 5 years, in a matter of a
couple of hours I learned several things about Wordtracker I
didn't know that more than paid for the small price of the
book.If you
want to flatten the learning curve and improve your return
on your Wordtracker investment, buy this book.
Learn more about the details here. You can
order online. |
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If you
are choosing keywords for online advertising,
 Axandra,
the makers of Internet Business Promoter SEO analytical
software have recently authored
this new 156 page ebook Successful Advertising with
Google AdWords, which is the most comprehensive
specialized book about Google AdWords that is currently
available. Screenshots, tables and check lists help you to
get quick results, lower advertising costs and more profit.
Read more about this book here. You can order
online. |
When you
get your keywords online, monitor them with the best web
site promotion tool available: Internet Business
Promoter. |
Internet Business Promoter
(IBP) is a multi-award winning web site promotion software
tool. IBP offers everything you need to successfully
promote your web site. IBP is a suite of 10 professional web
promotion tools that help you with all aspects of web site
promotion and search engine optimization. We use
IBP
for the benefit of all of our clients but some like to have
the program themselves so they can check their rankings use
the other tools at their convenience. You can
download a free
trial version.
Go here to learn more about IBP.
We have
a free link popularity check software program
you can download for FREE!
Read about it here.
Sign up for our free
search engine ranking facts newsletter.
Put us to work for you.
Please contact us today.
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