Friday, August 28, 2009

Festoon Trolleys from SAF-FEST

I am not sure what percentage of American website visitors could tell you what a festoon trolley system is, but my guess is the percentage is pretty low. One of the fun things about industrial websites is that every industry has its own vocabulary and I happen to have an industrial sales and marketing background and I even know a thing or two about festoon trolleys and have designed and installed a number of festoon systems in my industrial life.

SEO for industrial websites is not that much different than consumer websites. The demographics of the typical festoon trolley buyer tells me that he or she is not coming to the Internet to be entertained. As Sargent Joe Friday from Dragnet used to say, "Just the facts, ma'am." And a clear path of action to make a buying decision or write a specification.

SAF-FEST is a simple but very effective product, excellent quality, near zero maintenance and it does what is supposed to do, which is to support and allow a free range of linear motion to electric cables, air or hydraulic hoses to a crane or machine that has powered components with considerable travel requirements. We just completed the little Google Checkout store for this website and are looking forward to some online sales.

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