Silver Jewellery Website Will Take A While to Shine

Samir with Kimera Jewellery in the UK requested a free ranking report today, but a quick look at the website shows that a ranking report will not tell us anything important at the moment.

Google shows 28 pages from this new web in the index and no inbound links. The word jewellery (which is an ok correct alternate spelling to the more common word jewelry) is found in the Google index something over 83,000,000 times. This is a very competitive niche with lots of websites online for a long time.

The search phrases Samir has chosen to target are all pretty generic. "Silver jewellery" has 5,000,000 competing web pages, for example. One of the top ranking pages in the Google index for silver jewellery shows 1,080 links in from other web pages.

Until Samir's website has been online for a while, even with the best targeted and most well written pages about silver jewellery on the Internet, it is not likely that the website will be able to earn rankings for generic phrases without time online (at least a year) and without many good high value links to the website from other web pages.

To generate any significant organic search traffic, Samir will need to focus on niche targets that have fewer competing web pages with the keywords preferably based on search phrase research. You can read more about search phase research on my keyword services page.

The other important thing to do is keep adding content. Many jewellery websites have thousands of pages. An immediate goal of 100 good content pages in Samir's new website is what I recommend.

Cheers,

Ron Castle