Fly Tying Books by Randall Kaufmann

If you are a fly fisher or a fly tyer chances are pretty good that Randall Kaufmann needs no introduction. He is regarded as one of the fathers of modern fly tying and commercial fishing fly production.

Randall is a prolific author on the subjects of fly tying and fishing. His best know book may be Fly Patterns of Umpqua Feather Merchants which in its original edition compiled 1,500 fly patterns into a single volume complete with photographs. This was long before the age of digital photography and was quite and undertaking.

The new edition called simply Fly Patterns features 3,600 patterns from tyers far and wide - the best names in the business have contributed their patterns to this work. Randall's wife, Mary, is coauthor of this work and is a very talented photographer as you can see from the photos in the website. Other works currently in print include Bonefishing!, Tying Dry Flies, Tying Nymphs & Fly Tying Made Easy for Beginners.

We came to know Randall through another fishing related client, Dave Inks of http://www.waterstrider.com/ fame, and have also met in past fishing expeditions to New Zealand Dennis Black, the founder of Umpqua Feather Merchants.

Randall's previous website contains much of the same content in the redesigned website but the rearranged content is organized and targeted for rankings as well as significantly improved usability. I don't usually favor dark background websites but that's the way the previous design was done and Randall likes it, so we have done our best to make it work for the visitor.

As of the date of this post 80 percent of the new pages are in the Google index and we have increased the number of first page rankings 15 fold. When you are a famous author who writes and creates really good books, you end up competing with Amazon and the other major booksellers for your own merchandise. At the moment, if you search on Google for fly fishing books by Randall Kaufmann, you should see that we are outranking Amazon with our new home page.

You can order Randall's books online and you will see that the website also features an autograph request form. If you would like your book personalized for you, or for someone who is lucky to be receiving a wonderful gift, can do.