How Does Outsourcing
A rant and a strategy for
combating our outsourcing competitors.
If you read any of the
websites about outsourcing, like Outsource2India, they tell
us that there are nothing but great benefits to
American companies who send our jobs, manufacturing and
service technologies overseas:
advantage of the cost-advantages!
See an increase in your
Get access to specialized
Concentrate more on your
Make faster deliveries to
Benefit from time zone
Give your business a
also benefit from outsourcing
(I took these
sub-headlines directly from a page in their website.)
My opinion is that
outsourcing has mostly to do with business owners and
multinational corporations minimizing costs and maximizing
profits, without regard to displacing workers in the USA,
minimizing investment in the USA and minimizing taxes paid
to Uncle Sam. Workers are expendable, it doesn't
matter where they live.
Try finding anything made
in America at Wal-Mart. The world's largest
retailers are among the worst culprits in creating and supporting job
losses and the demise of the American economy. It's
the Wall Street mentality like we have seen recently - short
term thinking and greed that has resulted in a total
meltdown of our financial system. The greedy top dogs
"made off" with what they wanted before they flew
away in their Gulfstream G550s to their gated communities in
tax havens Bermuda or the Caymans. They should be permanently outsourced?
I'll help buy the plane tickets if their G550s are repo-ed.
Wal-Mart says they are
offering great prices to American consumers, and this is true,
but great prices aren't much help to folks who are broke
because they don't have a job? It's a destroy your
own market strategy.
The current Wal-Mart
marketing slogan is: Save Money. Live Better. I would
add: Die Broke.
truth about Wal-Mart.
Outsourcing is a short term
vision based on short term thinking, greed, no vision of
home or place or community, with a high disregard for the
environment. The excuse? We have to be
Perhaps with the exception of
Internet, IT and communications technologies, outsourcing is a
short term strategy made possible by cheap transportation =
cheap oil prices. As oil prices rise, and they will,
and the effects of climate change are addressed, and they
will be, all the manufacturing jobs sent across the pond to
China and India will come home. The cost and
environmental impact of long haul transportation will price
the outsourced products out of the market.
The workers who are employed
by the outsourcers are just as expendable there as they have
been here. I believe in the long run this will result
in big problems for large corporations whose only vision is
the reported results of the next quarter. American
corporations today are not managed even remotely close to
the founding principles of America: generosity, service,
The corporate Golden Rule is
he who has the gold makes the rules, and we would rather lay
you off than lose any of our gold, even if only for one
reporting quarter. It's what I call Rhett Butler
management: "Frankly, my dear [workers], I don't give a
Exploring America’s Founding Principles.
The problem is that in the
mean time, the American economy has been disadvantaged, our
balance of trade is upside down, technology development in
many industries has been diminished, jobs have been lost and
worker skills are also diminished because OJT (on the job
training) is nonexistent.
Henry Ford realized that if
he was going to be a success in marketing the Model T, he had
to provide enough pay to his workers that they could afford
to buy his products.
A solution: We have to be
competitive with a vision for the future.
If we cannot take care of
ourselves, we cannot take care of anyone else? Much of
the world depends on the wealth and generosity of America to
help them. If we cannot take care of ourselves, we
cannot help anyone.
long term future of manufacturing, agriculture and almost
everything else is localization. One of the greatest
advantages we have is where and how we choose to spend
our money. A system based on greed responds to declining
dollars in their coffers. The corporate Golden Rule is
In the web design and search
engine optimization world, I receive a dozen or more
unsolicited emails like this one every week:
I am Kalpana Shrma [from India] and I
am contacting you after looking at your website.
We are a ISO certified company and
one of the very few company which offer Organic
SEO, PPC and Link Building services with full
range of supporting services such as one way themed
text links, blog submissions, directory submissions,
article writing and postings, etc.
We are a team of 70+ professionals
which includes 18 full time SEO experts. We are
proud to inform you that our team handled 100+ SEO
projects and obtained 20000+ manually built links in
the past 1 year.
Benefits of Our Service:
blah blah blah blah blah blah blah blah blah blah
We will be glad to assist you with
offering our services. Look forward to hearing
from you soon. Have a nice day ahead.
Thanks and Regards
am responding to your email tagged as SPAM out of
American kindness and the hope that we can help you be
successful in your Internet endeavors.
insource SEO work from SEO companies in India
who cannot optimize their own websites to earn top
rankings on Google. When this happens, they don’t have to send
unsolicited emails like the one you sent me which
end up in the SPAM folder and are deleted.
you know, unsolicited email is the lowest form of
Internet marketing and is highly detested here in
the USA. This can only diminish your honorable
reputation – SPAM is a four letter word.
must be very discouraging to you to know that you are
working hard trying to communicate, but you messages
are seldom read and most people who receive them
automatically despise you?
This is not a good way
to earn new business. This is why I am
replying to your message.
The days of outsourcing SEO work from the USA are
coming to a close for Indian companies who cannot be
found by their top rankings in Google for their own
If you cannot do this for yourself, and the only way
you can market your services is by sending SPAM
should someone in the USA believe that you can do it
Most importantly, we also assist Indian SEO companies
with excellent copywriting and copy editing by
expert American copywriters.
Indians write and speak American English very well,
but not good enough to be competitive with the best
American native English language copywriters.
little difference is a huge competitive advantage.
If you expect to earn
top rankings and conversions to inquiries and online
sales, this nuance is
you are looking for the ultimate competitive
advantage available to an Indian SEO company, we
will be pleased to assist you. The power of an
American SEO company helping you is unassailable in
these challenging economic times and you will be
able to out-compete all of your Indian SEO
Contact us today.
We will help you succeed.
Ron Castle Webs
SEO companies in India
are no threat to me. They will never be able to do
what I do as well as I can do it. Creating doubt in
your foe is a key competitive strategy.
My favorite question to
ask an outsourcer: If someone else can do what you do as
well as you can do it for less money, will you outsource
your work to them? The sardonic thing is that they
don't think it can happen to them.
The future is
Here in Winchester,
Tennessee, we are a small part of an effort to renew our downtown
area. Our local merchants are the core of our local
My recommendation to you
is think locally, insource locally. Do all you can to
help your neighbors so that they can help you. Support
your local economy. Buy from your local merchants.
Eat at locally owned restaurants. Buy your fruits and
vegetables at the local farmers' market.
Tell Wal-Mart that you
don't shop with them as often as you used to because they
don't have anything made in America in their stores.
The outsourcers will
eventually fade away and our manufacturing jobs will come
back to where they belong: at home here in the USA.
Tell your local merchants that selling Made In The USA
products is a competitive advantage over Wal-Mart et al.
For more information
about the future of localization, please visit my good
friend and client Lester Brown's website
EarthPolicy.org and read his books Plan B 3.0 and
Outgrowing the Earth.
In the near future I will
add a link here to what's happening in Winchester. We
are going to succeed.
sound off about this?
Go post your comment in my blog.