Professional SEO Firm
About Ron Castle Webs

Affordable SEO consulting services and "professional" may sound like an oxymoron, especially if you have been burned by folks who say they are but aren't.  It's not that way at Ron Castle Webs.  We are an intentionally small firm, a mom and pop if you wish, providing professional SEO and web design services mainly to small businesses like us, other professionals and nonprofit groups.

Occasionally we run into a project opportunity with a large organization, some of which we can handle, some of which are too large for our small group.  If you are reading this and have a large project, please contact us and I will refer you to colleagues who are both competent and staffed up to handle big projects.  See there are no silver bullets down this page if you need an incentive.

How We Do SEO

If you search on Google for SEO project process you can read my number one page about the methods we use to earn favorable positions in the search engine index.  Professional SEO is predominately a language skill, but there are also a number of little behind the scenes (of your website) geeky things that many SEOs, webmasters and propeller heads don't know or don't do.

Are they important?  Every little advantage is important with as many web pages as there are online competing for the words that describe whatever you do or sell.

Please read this post in my blog about how it can work even for the inexperienced webmaster with a very limited budget: the post target is Sermon Transcription and Miracles to support the client's web page target with a valuable inbound link, also called by some a back link.

To learn more about the value of excellent content supported by a properly designed and implemented link building program read about better search engine rankings.

The evolution of organic search is presently undergoing some amazing changes such as local search and personalization of search are changing the way search engines value websites and web pages.  The way search engines evaluate websites is becoming less and less linear.

This makes it more and more important to have much more than just rankings: website usability, earning qualified traffic, increasing conversions (inquiries) and closing sales.

I could dish out some bragging rights about top performing web pages we have helped our clients create, but I would prefer to show them to you instead.  Can do and will also give you a list of clients you can contact if you wish.

There Are No Silver Bullets

One of the unfortunate things about being a SEO professional is that there is presently no search engine optimization certification.  SEO has been and to a lesser degree continues to be the wild wild west.  All you have to do to be a SEO professional is to say you are one.  Repeat after me: I am a SEO professional.  There you go, my compliments.

There is no bar exam, licensing test or professional examination.  Even a barber has to have a license?  As a result, lots of folks have been hooked, landed and cooked like a blackened red fish from things like ranking guarantees and buzzwords no one understands, by unscrupulous folks who don't necessarily know their SEO from a hole in the ground. 

On the flip side, there are optimizers who prefer to use unethical methods to earn rankings which are always temporary, because Google will hunt down and kill YOUR website.  Search for unethical optimization on Google.  An example for you: read my number one page on Google: best website submission service.  The full page title is Best Website Submission Service Is Don't Submit.

Then, there are the large SEO firms who want to sell you a package deal and provide maintenance.  If you have a big website and are in a highly competitive market that is constant flux with new products, etc. then this might be what you need.  But, you need to pick a reputable firm and figuring that out isn't always easy.  Please contact us and I will refer you to colleagues who are both competent and staffed up to handle big projects.

How I got started.

I didn't grow up to be a computer geek or propeller head programmer (I love what good programmers can do, it's a compliment :). There weren't any computers when I was born in the last century.  I have been in industrial sales and marketing most of my life, MBA grad from Pepperdine when the campus was in Watts, not Malibu, and learned SEO and website design starting in late 1995, working with a just-out-of-school computer science grad to create a very simple website for my industrial ergonomics design & build sales company.

My first sale from the website came from a little company named Hewlett-Packard out in California, a handsome six figure design and build job.  The photos in the website were what generated a call from an engineer in San Diego.  The most fun I had working with HP was when they paid me to go to Barcelona, Spain to help their engineers in San Cugat de Valles analyze a problem and create a solution, which we did.  In case you might wonder about loyalty to customers - every piece of computer gear we own is HP except for the Mac used for video editing.  I will have to buy about 1,000 computers before they get their money back.

I was hooked (but not landed or cooked like a blackened redfish).

I started doing websites for friends and nonprofits here in Tennessee.  When we sold our industrial ergonomics business to our employees in 1998, many of my competitors in the material handling business asked me if I would do websites for them.  All of them are still clients today.  I started doing website design and SEO full time in 2002.  If you check my domain name history, you will see that roncastle.com was registered on August 8, 2001.

As search engine optimization came to the forefront in succeeding on the Internet, I started learning SEO the hard way just like everyone else and had better than average success.  But as fast as things were happening, I realized in late 2004 that I needed to find professional training and get connected with other SEO folks whose talents either complimented or exceeded mine. 

I searched for about four months and was the most fortunate person in the world to find Search Engine Workshops owned by John Alexander from Toronto and Robin Nobles from Hattiesburg, Mississippi.  John and Robin are two of the smartest and nicest people on the planet, excellent instructors and, devoted enough to the SEO industry to develop, as far as I know, the only university approved curriculum for search engine optimization in the world.  Better than the training, John and Robin are now good friends and refer work to me.  Friends are more important than referrals.

Like the only REAL magic - the magic of knowledge.

The subtitle above is what John uses as a mantra for the Free SEO Tip of the Day email newsletter he sends every day.  Mine are "I expect success" and "Skill is better than luck, but it's good if you're lucky."

Educated Clients Make Smart Decisions

We have solid information in this website where you can educate yourself about ethical organic optimization subjects.  It's not rocket science but there is a lot to it.

We don't use any buzzwords to describe what we do.  It may be geeky Greek to you, every endeavor has it's on unique vocabulary.  You can learn.  If you choose to work with us, we will teach you or your webmaster what we do and why we do it.  No BS, no techno babble, no geek speak, no buzzwords allowed.

The proof is in the pudding?

We don't make our clients sign contracts or make long term commitments under any condition, and especially signing your life away without seeing results.  Baby steps and budgets we understand completely.  The most important thing about SEO from my perspective is first things first that are needed to lay the best foundation for a top performing website followed by first things first according to what will make the greatest difference in YOUR online success.

I expect success, and, skill is better than luck, but it's good if your lucky.  I wish you the best of both.

If success and skill are of interest you, please contact us.