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Lester Brown's new book calls for
action today: "Ecological and economic deficits are now shaping not only our future, but our present.  The future is here."  Buy online at EarthPolicy.org


My friend Lester Brown's action plan for a sustainable planet.  Buy Plan B 4.0 online here at Lester's website.


Visit our off grid solar systems website and see what we do for our own rankings.


Ron Castle Links and Old Blog 2006-2007
Links from this page to other websites do not represent an endorsement, caveat emptor.
Any information about fishing is totally accurate and true. The big one really did get away.

With all of the unemployment in the world today it's good to know there are jobs available, check out Civil Engineering UK and worldwide engineering job positions and vacancies. 1/4/2010

July 24, 2007

My good friend & SEO colleague Dave Barry has recently launched a SEO friendly content management system named Site Search Architect.  Site Search Architect automatically optimizes your website for higher rankings in the popular search engines and improves your site through proper indexing of your content, exceptionally clean code, proper Meta tags and other critical areas.  Check out www.site-search-architect.com and tell Dave Ron Castle sent you.

May 28, 2007

During the Memorial Day weekend we celebrated at www.nealcreekfarm.com with friends Roger, Rose, Norm, Charlotte, L. J., Gail, Henry and Kathie (who just returned from a year in India) and family Kristan, Marc, Hunter, Alex and Camden.  On Monday we floated the Elk River fishing for trout and grandson Alex got two barbs of a treble hook caught in his forehead.  He was a real trooper, not one tear, and made a successful trip to the ER for painless extraction and a cool looking bandage.


Should we call him Little Cleo (the name of the lure) or
Old Lure Head? He says Little Cleo with a grin.

April 18, 2007

One Track Mind: aka "Anderson Cooper 360 Minus 359 = AC1"  I was going to watch the news last night but the news only consisted of one thing regarding the Virginia Tech shootings and that happened a couple of days ago so it's not exactly news which lead me to the conclusion that the news wasn't on?  CNN wanted us to believe they were doing an astounding job of interviewing weeping Hoakies.  CNN = Cingle News Network?  Why is it that we can only report on one tragedy at a time?  I Googled this morning and have some up with a couple of new words that presently do not exist in the Google index:  newsmanogamy or manonewsgamy which is a news organization, etc. stuck on the same story to the exclusion of all other news, used as an adjective it could be something like Anderson is a really manonewsgamous guy.  The other new words that could go along with these are journalimanogamy or manojournaligamous, but if you are stuck on one story I am not sure that is journalism?  The antonyms are newspolygamy or polynewsgamy.  Apparently manonewsgamy is what it takes to keep your ratings these days so that the average American who watches, reads or listens to less than 15 minutes news per day thinks you are covering the story?  It sucks.  Give me the BBC or shortwave or NPR.  AC1 is not news and is not journalism.

April 17, 2007

Worried About Your Health?  I recently chose a new primary-care physician. After two visits and exhaustive lab tests, he said I was doing "fairly well" for my age.

A little concerned about that comment, I couldn't resist asking him, "Do you think I'll live to be 80?"

He asked, "Do you smoke good cigars, drink single malt Scotch or Prichard's fine rum?"

"No," I replied. "I don't do drugs, either."

Then he asked, "Do you eat rib-eyes, t-bones, barbecue or chicken fried steak with cream gravy?"

I said, "No, my other doctor said that all red meat is unhealthy!"

"Do you spend a lot of time in the sun, like playing golf, boating, fishing or relaxing on the beach?"

"No, I don't," I said.

He asked, "Do you gamble, play poker, drive fast cars, ride motor cycles, go whitewater rafting, chase women or have sex frequently?"

"No," I said. "I don't do any of those things."

Then he looked at me and asked, "Then why do you care about making it to 80?"

March 2, 2007

Interested in overseas travel and doing valuable volunteer work?  Check out volunteer opportunities in Kenya with Codec Volunteers.

February 9, 2007

Need a good laugh?  Feeling insecure?  Need a boost for your self confidence.  Learn more about Tequila.

February 2, 2007

How about a little environmental bluegrass?  I wrote this song a couple of years ago in response to the decimation of Tennessee's forests.  The Pine Beetle wiped out about 300,000 acres of non-native southern loblolly pines planted by Bowater and others.  Bad forestry has done serious damage to much of the Cumberland Plateau in Tennessee where I live.  Enjoy Terry Zimmerman and crew.

January 1, 2007

I first met Walter Coleman in 1981 when I was Director of Sales and Marketing for Tennsmith and Walter's manufacturers rep company handled the line.  Walter was a big man both physically and mentally, sincere, honest, thoughtful and humble with a great sense of humor giving 101 percent to everything he did.  Walter introduced me to the Twin Oaks restaurant in Rhode Island, a great place to eat.  With his son, Bob, towering above me on one side and Walter towering over me on the other, as we were taking in the door Walter said, "Ron, you are going to love this place, they have great food and BIG portions."  When his wife suffered a severe stroke, Walter was her primary care giver until she passed away.  We will see you again, old friend, but not yet.

Tribute to a Great Man and a Great Friend

Walter K. Coleman
July 3, 1916 - January 1, 2007

CRANSTON, RI – COLEMAN, Walter K., 90, of Alpine Estates Dr., died Monday at Kent Hospital, after a long heart related illness. He was the husband of the late Winifred G. (Catley) Coleman, to whom he had been married to for 49 years.

Born in Providence, and raised in Pawtucket, he was a son of the late Frank and Annie (Schaler) Kozubski. He had lived in Cranston for the past 44 years.

Mr. Coleman was an executive with the Porter Cable Machine Tool Company, and later with Rockwell Mfg., before he founded the W. K. Coleman Company in 1962. He retired in 1978 to care for his wife. His company still operates today.

He was an alumnus of Pawtucket High School and Mt. Hermon Academy, and a graduate of Brown University. He was an officer in the Army Air Corps during WWII, and was a Radio/Radar/Gunner with a B-25 crew that was stationed in the Aleutian Islands. He was a 32nd degree Mason of the Pawtucket Royal Arch Chapter #4-RSM, and was also a member of the Rhode Island Shriners AAONMS, Cranston.

His hobbies included collecting antique clocks and following the sports activities of his grandchildren.

Walter enjoyed caring for his family, and later in life, spending summers on Block Island. Those who knew Walter will remember him as a big man, who made a difference in anything or anyone he touched. He will be fondly remembered and sorely missed.

He is survived by his children, Sharon A. Coleman of Newport and Robert L. Coleman of Cranston; his grandchildren, Susan, Lisa, John, and David Coleman, as well as his great grandson Brady all of Cranston.

December 18, 2006

Ready for some fun online competition?  Play Snipe FingerBilliards.

October 6, 2006

Do you have a Yahoo Stores ecommerce website?  Better read this: Yahoo Stores Trojan Dynamically Creates Duplicate Content

September 14, 2006

I have a hard working friend who asked me recently, what's a vacation?  My reply:

A vacation is something that you double bust your ass for beforehand so you can go spend a week recovering so you can go back and triple bust your ass to get caught up from being stupid enough think you should take a vacation to begin with.

Unless, you live in Europe where everyone takes the entire month of August off and doesn't give a damn.  Americans are idiots when it comes to work versus vacations.

September 11, 2006

Rod Wheeler Got Me!

I had something interesting happen today that hasn't happened to me before in my 6 plus years of web marketing and SEO work for hire: I am getting stiffed by a "celebrity."  Unfortunately, it is NOT Paris Hilton.  Rod Wheeler of Fox News fame contacted me on August 4 regarding redoing his website.  We came to an agreement, he started giving me to-dos which included a change in direction to create a new website GetRod.com.  During August this involved several hours work, making preparations for receipt of content which was never provided.  I sent off a little invoice at the end of the month as is my custom for non-charity clients.  Long story short, Rod made the gracious offer of paying me only what he through he owed me, not what I invoiced him.  Last message from Rod said "I recant my last offer of a good faith settlement.  I suggest you consult with you legal advisors from this point on if you feel any monies are due you."  Any monies would be anything over zero because he never paid me anything.  So, a couple of philosophical business thoughts for you.  If you are doing business with "celebrities", make a very careful evaluation or get your money up front because they probably think they are doing you a favor by having you do work for them.  If you run into Rod Wheeler, get Rod before Rod gets you.  Cash in advance for Rod.  This  publicity cost me $250.  That's big bucks for a celebrity, apparently?

September 6, 2006


From down under in beautiful New Zealand, Jennie and Scott Milne show off a nice fish that Jennie caught in her "back yard."

August 9, 2006

Don't miss my new poem Google on Your Shoe and if you are doing any web or optimization work in Thailand, look at Globlet, Ltd for online advertising, interactive marketing and search engine marketing in Bangkok.

June 10, 2006


My grandson, Hunter, with his first rainbow trout caught in the Elk River
below Tim's Ford Reservoir in Middle Tennessee.

April 19, 2006

Tacticus, Ltd.  Columbus, Ohio
A good friend and former client is starting several new businesses based around
a consulting firm specializing in security and law enforcement technology and training.  His team of professionals are former or career local, state, federal and military law enforcement and security professionals each with over 20 years experience.  The new business includes on-line retail stores offering Security Technology and Self-Defense Products.  There are two nice affiliate opportunities.  Check them out and sign up.

  • http://www.personalsafetyguys.com

  • http://www.spywareguys.com

April 3, 2006

Well, we are famous in New Zealand now.  I have 6 Kiwi clients and hope to have a lot more.  Brian Megaw, member of the Rangitikei District Council www.rangitikei.com (like a county commission in the USA) and owner of www.rivervalley.co.nz is also the chairman of the Tourism Committee.  He put this little blurb about our services in the April tourism newsletter:

Brian’s bites: A review from NZ

The site is http://www.roncastle.com/index.html.  Ron has done some SEO (Search Engine Optimisation) for our own website www.rangitikei.com.  Wondering just what SEO is?  Well have a look at Ron's site as it includes lots of valuable links and information on how to increase the profile of your website to potential visitors.  Read the newsletter here.

March 27, 2006

A photo you don't see very often?  Lhasa, Tibet, taken by my friend Lirong Zheng in China.  See a larger image of Lhasa, Tibet.

March 21, 2006

Check out friend Jason's new web The eBusiness Guide, all about starting your own money making website.

And, check out a great forum Green Business Network.  I'm a member!  You should be, too.

About Ron Castle

Ron Castle Webs is a sole proprietorship owned and operated by Ron since 2000.  I am native Texan who came to Tennessee in 1981 to repay the favors of David Crockett et al at the Alamo.  I have been successfully and actively involved in web design, strategic marketing and e-communication since 1995 (read a true story here). Hey, all my stories are true. My goal for every client and every project is to cost effectively meet the creative and business development needs of fellow sole proprietors to Fortune 100 corporations.

I have an MBA in International Business from Pepperdine University in Malibu, California - the campus was in the Watts combat zone of West Los Angeles when I went to school.  Watts is where I learned Kung Fu and how to run like a jack rabbit.  Just kidding about the Kung Fu.

In addition to the creative services offered here at Ron Castle Webs, I often work as a contract business development, sales and strategic marketing consultant to non profit groups, corporations and individuals.  My business and non profit experience spans 36 years (gads!) and includes a broad range of industrial technologies and non profit causes related to natural capital preservation.  This dichotomy makes life interesting, living in the world as it is and working to help make it what it must become for long term sustainability.  And, there is never a lack of feisty conversation on some subject.

Search engine optimization is a critical skill and an absolute necessity if you are to make the most productive return on your web investment.  Video production and post production services are relatively new skills, combining my love of photography with my love of writing and music into what I regard as an ultimate tool to communicate with impact.  I have done work for Fortune 100 companies and Tennessee nonprofits.  Video production takes a lot of time and is thus costly but you will find our rates to be most competitive compared to major production houses.  And, our productivity is very good.

In my past life I have been national sales manager with three industrial manufacturers and thus have a very high interest in what I call my digital toolbox - rapid response deliverables for prospective customers and sales automation tools.  This is for Americans and some Canadians.  Everyone else in the world takes too much vacation to need email deliverables, like my friends Ulf and Holger in Sweden who are off on holiday for the entire month of July.  That, my Type A friends, is a really good idea.

A resume and references are available on request. 

Contact me for details on how we can put our services to work for you.

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