Small Business Internet Marketing Research Services
It continually amazes me how many people visit my
website saying something like "I have a new website
online and I want to optimize it for increased rankings
and organic traffic" when their new online venture has
not previously been researched or evaluated for the
opportunity for success.
The same small
business internet marketing research techniques used for
search engine optimization and earning rankings can help
a new online business or a small business planning on
marketing their goods and services online to determine
internet searcher interest in their new venture and the
strength of the competition in their market. Why
go into business without evaluating your market when you
have a way to quickly evaluate your approach to your
market and plan your online entry accordingly?
What Are They Searching For?
The first step in Internet marketing research is to
determine what your prospective customers are searching
for regarding your goods or services. You can do
some of this work yourself using the Google external
keywords tool which is helpful for determining volume of
searches any place in the world Google has a search
engine for the market.
The negative of
using the Google keyword tool is that it is designed for
AdWords advertising so the lengths of the search phrases
listed are very short, 2-4 words, while recent search
phrase behavior shows that searchers are using longer
search phases of 4-5-6 words or more to find greater
relevance when they search. There are several ways
to determine what these longer phrases are. Learn
more about keyword
It often happens that your
very best opportunities for ranking success come from
long tail (more than 2-3-4 word) search phrases that are
not highly targeted by your prospective competitors.
How Strong Is Your Competition?
One of the great things about marketing via the Internet
is that the size of your company is not a factor in
being able to successfully compete online. Company
size is not a factor, but there are a number of other
factors which determine your opportunity for earning
search engine rankings. Some of these factors have
to do with the quality of your content. Read about
search engine rankings.
factors are called "off page" factors which have to do
with things like the time your website has been online.
Inbound links aka links to your website from other
websites is one of the major factors with Google which
is why, once your website goes online, you need a good
We have several solid
methods to analyze the competitive strength of your
opposition in your market niche. This analysis can
be done quickly.
Market Competitive Market Analysis
If your online business is focusing on a local
geographic market, there is another level of analysis
that is important to your success and another set of
action items that will help speed your visibility in
your local market.
Your first priority
should be on earning Google rankings and for good
reason. Google accounted for 71.43 percent of all U.S.
searches conducted in the four weeks ending August 1,
2010. Yahoo! Search, Bing and Ask received 14.43
percent, 9.86 percent and 2.32 percent, respectively.
The remaining 70 search engines in the Hitwise Search
Engine Analysis Tool accounted for 1.94 percent of U.S.
searches. If you want traffic, you have to make Google
work for you.
There are a number of
simple things that you need to do to assure your local
market search success, most of which are commonly
overlooked by website designers who are not familiar
with search engine optimization. Why put your
website online without these important things being
included in your website when you have a choice?
Look Before You Leap
Small business (or large business) Internet marketing
research can be done in less than a day for most markets
and also provides the lead information to determine
search engine optimization strategy for your website.
Why come to a knife fight with a pocket knife when you
can bring a bazooka?
Your business has a story to tell, a cause to
communicate, a customer to find, a service or product to promote to the
world. There is no more cost effective way than via the internet
assuming that you properly prepare with Internet
marketing research. Put us to work for
Please contact us today.