Small Business Internet Marketing Research Services

It continually amazes me how many people visit my website saying something like "I have a new website online and I want to optimize it for increased rankings and organic traffic" when their new online venture has not previously been researched or evaluated for the opportunity for success.

The same small business internet marketing research techniques used for search engine optimization and earning rankings can help a new online business or a small business planning on marketing their goods and services online to determine internet searcher interest in their new venture and the strength of the competition in their market.  Why go into business without evaluating your market when you have a way to quickly evaluate your approach to your market and plan your online entry accordingly?

What Are They Searching For?

The first step in Internet marketing research is to determine what your prospective customers are searching for regarding your goods or services.  You can do some of this work yourself using the Google external keywords tool which is helpful for determining volume of searches any place in the world Google has a search engine for the market.

The negative of using the Google keyword tool is that it is designed for AdWords advertising so the lengths of the search phrases listed are very short, 2-4 words, while recent search phrase behavior shows that searchers are using longer search phases of 4-5-6 words or more to find greater relevance when they search.  There are several ways to determine what these longer phrases are.  Learn more about keyword services.

It often happens that your very best opportunities for ranking success come from long tail (more than 2-3-4 word) search phrases that are not highly targeted by your prospective competitors.

How Strong Is Your Competition?

One of the great things about marketing via the Internet is that the size of your company is not a factor in being able to successfully compete online.  Company size is not a factor, but there are a number of other factors which determine your opportunity for earning search engine rankings.  Some of these factors have to do with the quality of your content.  Read about better search engine rankings.

The other factors are called "off page" factors which have to do with things like the time your website has been online.  Inbound links aka links to your website from other websites is one of the major factors with Google which is why, once your website goes online, you need a good link building program.

We have several solid methods to analyze the competitive strength of your opposition in your market niche.  This analysis can be done quickly.

Local Market Competitive Market Analysis

If your online business is focusing on a local geographic market, there is another level of analysis that is important to your success and another set of action items that will help speed your visibility in your local market.

Your first priority should be on earning Google rankings and for good reason. Google accounted for 71.43 percent of all U.S. searches conducted in the four weeks ending August 1, 2010. Yahoo! Search, Bing and Ask received 14.43 percent, 9.86 percent and 2.32 percent, respectively. The remaining 70 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.94 percent of U.S. searches. If you want traffic, you have to make Google work for you.

There are a number of simple things that you need to do to assure your local market search success, most of which are commonly overlooked by website designers who are not familiar with search engine optimization.  Why put your website online without these important things being included in your website when you have a choice?

Look Before You Leap

Small business (or large business) Internet marketing research can be done in less than a day for most markets and also provides the lead information to determine search engine optimization strategy for your website.  Why come to a knife fight with a pocket knife when you can bring a bazooka?

Your business has a story to tell, a cause to communicate, a customer to find, a service or product to promote to the world.  There is no more cost effective way than via the internet assuming that you properly prepare with Internet marketing research.  Put us to work for you. Please contact us today.

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