Newsletter
June 21, 2005
Behavioral Research Yields
Profitable Results
Search phrase research is
very useful for many things other than optimizing web
pages. Here is a current trend that should be of
interest in the real estate business or investment
business involving REIT's.
Search
behaviour reveals consumer fears of a real estate bubble
"Searches on the terms 'real estate bubble' and
'housing bubble' climbed to a 12-month high for the
week ending May 28, according to online monitoring
service Hitwise, New York."
Wordtracker current search
behaviour for Google indicates 77, 31 and 51 searches a
day for the noted search phrases below:
The reciprocal for the
entire search market including Google is any one of
these numbers times 2.85714, e.g. there are about 145
searches a day currently for 'housing bubble' based on
the past 60 day average.
Behavioural trends can be
examined using Wordtracker's Comprehensive Search
feature. Single root words like buying, selling,
moving, investing, planning, retiring, etc., properly
researched can often detect emerging interests or
concerns. From a marketing perspective,
behavioural interests can be translated into new web
pages or search engine optimized press releases to
target these searchers. A press release title
example might be something like "Concerned About A Real
Estate Bubble? 5 Tips for Buying at the Right
Price".
There is always a market.
How you approach the market makes a big difference.
The "lay of the land" concept used by linguistic framing
experts says that you should start from where
they are, not from where you are. New
targets based on emerging trends yield more profitable
results.
I expect
success.
Cheers,
Ron Castle
