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Newsletter June 21, 2005

Behavioral Research Yields Profitable Results

Search phrase research is very useful for many things other than optimizing web pages.  Here is a current trend that should be of interest in the real estate business or investment business involving REIT's.

Search behaviour reveals consumer fears of a real estate bubble

    "Searches on the terms 'real estate bubble' and 'housing bubble' climbed to a 12-month high for the week ending May 28, according to online monitoring service Hitwise, New York."

Wordtracker current search behaviour for Google indicates 77, 31 and 51 searches a day for the noted search phrases below:

1 "stock market bubble" 0.900 257 77 73400
2 "real estate bubble" 0.100 104 31 108000
3 "housing bubble" 0.071 171 51 411000
 

 

 

The reciprocal for the entire search market including Google is any one of these numbers times 2.85714, e.g. there are about 145 searches a day currently for 'housing bubble' based on the past 60 day average.

Behavioural trends can be examined using Wordtracker's Comprehensive Search feature.  Single root words like buying, selling, moving, investing, planning, retiring, etc., properly researched can often detect emerging interests or concerns.  From a marketing perspective, behavioural interests can be translated into new web pages or search engine optimized press releases to target these searchers.  A press release title example might be something like "Concerned About A Real Estate Bubble?  5 Tips for Buying at the Right Price".

There is always a market.  How you approach the market makes a big difference.  The "lay of the land" concept used by linguistic framing experts says that you should start from where they are, not from where you are.  New targets based on emerging trends yield more profitable results.

I expect success.

Cheers,

Ron Castle

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