Customer & Prospect Oriented Copywriting
Try out this neat online tool!

Greetings,

When you write copy for your website, it is very easy for the web to be all about you, your company, your products, your services? Most web pages you read are written this way - you are selling yourself. You want readers to know how great and special you are? Of course you do, to a point. Beyond that point, it may be time for a nap.

ZZZZZZZZZzzzzzzzzzzzz.

The question is, does this help you create conversions to inquiries and sales? Maybe not.

How oriented and focused is your web site to your customers' needs versus your needs? Your web site should be built for your customer with words spoken just for your customer, what you will do for them, how and why they will benefit from what you do. How will what you do make them special? How and why do you value them?

This type of copywriting does not come easily or naturally for most folks without copywriting training and a lot of practice, which is why there are a lot of professional copywriters in the world.

Visit the "We We Monitor" to see how customer focused your web site copy really is:

http://www.futurenowinc.com/wewe.htm

You can use this neat little tool to compare your page copy against your expectations  and also look at the copy of your competitors to improve your message and your conversions. It's free.

For more information about online copywriting read this page in my web:

http://www.roncastle.com/web_copywriting.htm

Remember that search engine rankings are in large part all about words.  And, so are conversions to inquiries and sales.

Cheers,

Ron Castle
www.roncastle.com