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Newsletter April 7, 2006
 
Greetings,
 
Google Base and Keyword Research
 
Don't know about Google Base?  This is why I am sending this newsletter.
 
For some of my web marketing clients, I am starting to see listings from Google Base appearing in the general Google search results. It isn't working outside the U.S. right now, but should in the near future.
 
If you have a product line, now is the time (not later, do this right now ASAP) to get your products listed in Google Base. Just like PayPal, Google Base works as a merchant gateway.
 
Some are predicting that Google Base will be the "eBay Killer."  This is the direction I believe Google Base is heading, to eventually compete heads up with eBay and PayPal.
 
You can include information about all types of online and offline content. Items you submit to Google Base can be found on Google Base and, depending on their relevance, may also appear on other Google properties like Google, Froogle and Google Local.
 
Google Base enables you to add attributes that better describe your content so that users can easily find it. The more popular specific attributes become, the more often Google will suggest them when others post the same items. Similarly, items that become more popular will show up as suggested item types in the Choose an existing item type drop down menu.
 
You can post RSS and other types of feeds.
 
You can BLOG on Google Base.
 
Google base is FREE.
 
To learn about Google Base and what you need to do to use it visit http://base.google.com and read the FAQ.
 
Search engine optimization principles apply not only to your website, but also to your press releases, media releases and will make a huge difference for Google Base.
 
Read this page in my web about search phrase research:  http://www.roncastle.com/keyword-services.htm 
 
If you search on Google for keyword services, you will see my web # 2 out of 319,000,000?  Might be # 3, my friend Jim Morris at NicheBot.com and I are right in there neck and neck.  May depend on which Google data center you use.  I am usually # 3 but I have added 30 pages of good content to my web in the past 3 weeks.
 
Wordtracker is # 1 at Google for keyword services and rightly so.  Wordtracker is Mike and Andy Mindell's search phrase research database web in the UK.  I am on the Wordtracker beta team.  You can hire Wordtracker by the day, week, etc.  I am an annual subscriber so I can go use Wordtracker any time I need it, and I can tell you I do not put a web page online until I have done keyword research.  You will be amazed at what you find at Wordtracker.
 
The fastest way to learn the power of Wordtracker is to buy my Canadian friend John Alexander's eBook "Wordtracker Magic".  Cost is right at US$30.  Read about it on my keyword services page.  I am an affiliate so if you buy it through me I get a little commission, thanks.  The knowledge in John's book is worth 1,000 times the book price.  This is not hype.  Learning to use Wordtracker correctly has earned me and my clients many hundreds of thousands of dollars in increased revenue.
 
Next time you put out a press release, use Wordtracker to see if you can build in a couple of very busy high performance phrases related to real world news or real world marketing.  Or, when you are ready to make a BLOG posting, go spend a couple of minutes to find a highly searched phrase about your subject that will get you a good search engine ranking.

Go check out Google Base and put it to work!  NOW.  Have a nice weekend.

 
Cheers,
 
Ron Castle

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