|
Greetings,
I haven't done a newsletter since before
Christmas, shame on me. I am the guy always
telling my clients
you need to do a newsletter every
month, ha-ha. Mea culpa. I am just now digging
out from a month in New Zealand (good on ya,
mate). Lot's happening in the SEO world. Here
are a few items that may be on interest.
Google
Bigdaddy Update
Google is undergoing a major infrastructure
upgrade with the nickname "Bigdaddy", which is
now available at three data centers. In addition
to 66.249.93.104 and 64.233.179.104, Bigdaddy is
now up at 216.239.51.104. If you want to search
from one of the new centers, rather than typing
www.google.com in your browser, enter
http://66.249.93.104 and search from there.
Bigdaddy involves new infrastructure and is not
just a data push or algorithm update. Google
engineers say we can expect a new data center to
be converted to Bigdaddy roughly every 10 days
or so.
My internet connection defaults to one of the
new datacenters when I go to
http://www.google.com Your's may not, yet.
Don't be alarmed if you see your rankings
jumping around or even vanishing for a day or
two. I have observed different rankings for my
web and clients' webs from two different Google
locations as a result of the changeover. They
have all come back. You can go to
http://www.google.co.uk or
http://www.google.ca or
http://www.google.com.au and compare your
search on the www. Google's worldwide
infrastructure now exceeds 130,000 servers. It
takes 24-48 hours for updates to proliferate
through their system.
For example, see below where I am #1 from my
data center but not ranked from Australia for
free SEO help. The Australia data center shows
only 36.6 million competing iterations.
Free
SEO Help Files
Expert
SEO Technology Report
For the past 6-7 months I have been writing a
report that includes most of what you need to
know to structure your website and implement all
of the things that you need to achieve top
rankings. The report is continuously updated
based on the latest search engine algorithm
research. Read more about my
expert SEO technology report here.
Interested in knowing more about search engine
algorithm research report? Read more about
seo reports and search engine research
in my web. Request a free copy and then
subscribe. Cost is more than worth it.
Some
Great Programs I Am Using
| |
-
Registry Mechanic Fix
Windows registry problems. You
don't need to know anything
about REGEDIT to use this
program. We use this program.
It is excellent! If you have
ever had regedit problems, you
don't want to have them again?
About $30.
-
SiteUp v1.1
FREE!
Web Site Availability Monitoring
Software for Windows
95/98/ME/NT/2000/XP
SiteUp monitors your web sites
and warns you when any become
unreachable (e.g. when a server
crashes). This program is a
freebie from my friend in New
Zealand presently living in
Australia, Nigel Cross.
-
MailList King email list
management and email marketing
campaign software, integrates
with Outlook. I use it every
day. New version v.6.0. Also,
new Corporate version is
suitable for multiple users on a
network and can be remotely
administered. This email is
being sent with one click of a
button to hundreds of folks.
MailList King is a great
program. The version I use
costs $99.50.
-
Spyware Doctor Forget
the free programs, get the best
at a great price. PC Magazine
Editors Choice. You can
download the program for free
and scan your PC to see how
badly you need this excellent
program. When I first ran
Spyware Doctor on my PC, I had
508 hazardous files on my C:
drive that antivirus totally
missed. About $30.
Search Engine Optimization
Certification
If you are considering training
to improve your SEO skills, I
recommend John Alexander and
Robin Noble's Search Engine
Workshops. Their training is
excellent, they are terrific
people and they offer
REAL certification.
There are still a few openings
for their late March program in
Orlando. Lean more about
search engine optimization
certification and
check out their programs.
Want The Latest News from
Google?
Google engineer
Matt Cutt's BLOG is
an informative source of as
close to inside news as you can
get from monolithic Google.
Content is King
You might be interested in this
new page in my web regarding
web content, why it
is so important and what you can
do to add content to your web.
Want to know how many pages
Google sees in your web? Search
at Google for
site:http://www.yourdomainname.com
or whatever the appropriate
extension. If you have less
than 100 pages, you need more
content.
Better Web Marketing ROI
Axandra has a new program
AxROI that tracks
and analyzes AdWords traffic and
every other aspect of your web
visitation. My client John D in
Louisiana is using it, says it
is excellent, well worth the
money and very easy to set up.
Your web needs to be on a server
with PHP.
We
can put you on a PHP server for
$95.40 per year, same
place my web is hosted.
Help Me Spread the Word
Visit
http://www.ecocover-tennessee.com
to see a sustainable business
marketing project I am working
on. Help me find a plant
purchaser anyplace in the world
and I have a finder's
fee for your referral.
If you are interested in green
business, sustainable business,
businesses of the future, check
out
http://www.greenbusiness.net
and tell Jason Trout I sent
you. Jason is going a great job
helping folks to connect toward
a sustainable future. Want to
know more about why this is so
important? Visit Lester Brown's
web
http://www.earth-policy.org
and buy his new book
Plan B 2.0 and recent
work
Outgrowing the Earth.
Thanks for reading. Let me know
how I can help you. I expect
success, always!
Cheers,
Ron Castle
|
|
