Newsletter October 21, 2005
Greetings,
A quick update on
several web marketing things that should be of
interest:
Google "Jagger" Update Rocking Your
Web (Google Team must like Mick and the
Stones)
Within the past week
Google commenced a major index update which will
last through about the first of November. My
research sources advise that "black hat" SEO's (the
folks who try to bend optimization ethics) are
taking a hard hit. If you are my optimization
client then this is good news for you because we are
the "white hat" guys. If you are watching your
search engine rankings, don't be overly concerned
about changes until the first week of November.
I have looked at over 10 client webs yesterday and
today and I don't see any bad news to report.
This update also includes a PageRank update, so you
may see an improvement in PageRank. If you are
in the Google Sandbox with a new web less than 6-7
months old, any pages online and indexed by Google
will be indexed and may receive PageRank.
Doesn't mean you are out of the box but it is a step
in the right direction. If you see what you
think is a problem, let me know SAP and we will
check it out.
Sandbox Tip: If
you are planning a new web within the next 12
months: register your domain, put it online in a
temporary format 2-3 pages with some readable
content 450 relevant words per page, get some links
in from PageRank 4 and above web pages and start the
clock ticking.
We Escaped from Alcatraz!
(the web alternative is the Google Sandbox)
Success stories are
always nice, especially when it's your success?
We started working with
www.ehealthmd.com
in early August. This content rich health
information resource web was formerly online as
www.yourmedicalsource.com
and the owners did not realize that by changing
domain name for branding purposes they would lose
all of their search engine rankings AND go into the
Google Sandbox. By our best estimate, the web
would have come out of the Sandbox sometime in
December or early January 2006. We conducted a
thorough Google compliance analysis and made
recommendations for structural changes that were
quickly and expertly implemented by ace webmistress
Holly Schott. We also added a site map, which
the web never had before. Within a matter of
several weeks we went from Google indexing 3 pages
of content to Google indexing over 7,500 pages.
This is a BIG web. We reported all of our
changes to the Google Team along with information
regarding previous rankings in the Google index.
Last week detailed web stats started showing
evidence that we were coming out of the box and this
week we are out for sure. The web went from a
PageRank of 0 to a PageRank of 6 this morning.
The key issues to escaping the Sandbox are close
compliance to Google's recommendations to webmasters
and elements of their new patent, and having more
than 100 pages of keyword rich content. The
eHealthMD web is not back to its former self in
terms of performance, but that will change during
the next 3-4 weeks. You can escape from
Alcatraz. We have proof!
Better Web
Hosting Deal: Save Some Bucks Without Sacrificing
Anything and Gaining Mucho
We have recently
completed a working agreement with HostGator and are
pleased to advise that you can now have great web
hosting at an equally great price of $95.40 per year
paid in advance.
Email
Newsletters: One More Time
Since early June we
have been working with about half of our web clients
on building email databases from subscribers who
visit their webs and through consolidation of warm
contact lists. Clients who are doing regular
newsletters are showing quite positive results.
Keep it short, make it interesting. You might
enjoy seeing some examples from client Eric Brown's
web
www.engineeredlifting.com.
Check out his case study links. If you want to
set up an email database, the cost is pretty
steep: it's free. We do charge for the time it
takes to write and send the emails but adding names
to the database, etc. is no charge. Try it,
you'll like it, and so will your prospects if we all
do it right. One of the more important things
that most small web owners miss, it that continually
adding new content to your web gives the search
engine spiders and robots something to eat.
Otherwise, they starve to death, and so does your
web rankings. If you aren't changing your web
regularly, the folks who are changing their webs
will be changing your rankings. Down you go.
I expect success.
Cheers,
Ron
Castle
|
