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Newsletter June 11, 2005

Google Aging Delay aka The SandBox or Sand Box
Those of us who have new webs sites, like my www.seo-optimization.com , are suffering from a change in Google's algorithm.  Webs that are less than a year old are being effectively penalized by delays in showing up on Google.  An example from my SEO web:  went online April 16; web stats showed Google indexed the web April 24; page cache first showed up on Google June 3; the search results for my targeted search phrases do not show up based on the merits of my optimization.  Meanwhile, I have been #1 on MSN Search for 'seo optimization' since April 20 out of 4,780,772 competing iterations.  What to do?  At this point on Google, all we can do is wait and concentrate on rankings from Yahoo, MSN and others.  You can also go to http://www.google.com/support/bin/request.py?contact_type=user&hl=en and send Google an email advising how unfair you think this practice is.  Google's company motto is "do no evil", they are not walking the talk.

Updated USA market share information for search engines
March 2005
Google is first in the market with 36.4% (+0.5%), Yahoo has 30.6% (+0.6%), MSN Search has 16.5% (+0.8%) and AOL Search which is powered by Google has 8.9%(-4.5%)Ask Jeeves has 5.5% (+3.7%).  Total = 97.9%.  Total market share numbers actually exceed 100% because searchers often use more than one engine.

Maybe It's Time You Tried A Webinar?
If you search on Google for 'webinar provider' you will find www.roncastle.com to be #1 on page 1.  With the price of gas going up and with summertime traffic on the highways, online presenting and conferencing makes more sense than ever.  Make your sales calls from your office rather than the road.  We represent Global Link Communications.  Paul Keating and Bill McNine will be glad to get you set up and running.  If you use Global Link's audio conferencing services they will give you a free website for hosting your webinars.  Call me if you need assistance and we will get you connected.

Email List Management
If you are doing email communications with large or multiple mailing lists and find you are spending too much time in the process, check out this page in my web:  http://www.roncastle.com/email-software-solutions/email-software-solutions.htm.  I am using MailList King to send this message.  It is a great program.  We used the program this past week to send an email newsletter to over 1,300 subscribers for our Nashville client www.bourbonstreetblues.com.  Time to complete the task?  Less than 20 minutes.  You can download a free demo.

More Web Marketing Ideas
In the past 5-6 weeks I have more than doubled the size of my web by adding new content related to all aspects of marketing on the web.  If you are looking for some great ideas and educational resources for improving your web marketing, visit this page in my web:  http://www.roncastle.com/small_business_online_solutions.htm 

Search Engines Are Looking for Changes
When was the last time you added content to your web?  It is very difficult to maintain top search engine rankings without updating and new content additions.  If you want more web action, get more active with your web!

I expect success.

Cheers,

Ron Castle  

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Ron Castle Webs • 307 First Avenue NW • Winchester, Tennessee 37398 USA
 info@roncastle.com • 931.962.8665 Phone • 931.962.8669 FAX  SEO-Optimization
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