New
Microsoft Live.com Using Latent Semantic Indexing?
I spent about half an
hour last night testing the new beta
Mocrosoft
www,live.com
which is now the default for
www.search.msn.com
from my IP address, might be different for you. It
looks like MSN Search will soon be a thing of the
past.
The results
searching at
www.live.com
are highly relevant against known targets that I
have ranked on page one of Google including my
number one ranking for agricultural mulch, as an
example.
I have seen a big
spike in MSNbot indexing in my web in the past 10
days. MSN Search indexing has been way off for
several months.
It also looks to me
like Microsoft Live has incorporated latent semantic
indexing in the new algorithm, sure looks like it to
me. Could be a new race for # 2. The results I see
are a lot more predictable than Yahoo. And, it could
be a race for # 1. There are a lot of reasons to not
like Google if some other search engine can deliver
similar relevant results. Google is # 1 because they
deliver relevant results and Microsoft Live appears
to be in the hunt for relevant results.
Why might this be
important to you? If your website is short on page
content but otherwise fairly well targeted to
important search phrases, your content is most
likely spammy = keyword density is too high versus
the other words on your pages. If this is the case,
you may have had some good rankings with MSN Search,
not that they will deliver much traffic. I have a
website about search engine optimization services
that is presently designed for MSN and it is
intentionally spammy. It is not ranking on Windows
Live.
So, if you were
relying on MSN traffic for your success, doesn't
look like that will work much longer and it is time
to look at adding content if you want your pages to
perform.
Holiday Sales
If you are
planning on Christmas and other end of the year
holidays to boost your business this year, now is
the time to be planning your content changes and
additions and you should be getting them online
before the end of the first week of October. I am
not pro consumerism - don't get me wrong here. The
only folks in my family who get anything out of the
ordinary at Christmas are my grandkids. But, I am
pro business and if your business needs holiday
sales to thrive, this advice is for you. Get'er
done.
Words of
Wisdom from A Master
This is from my good friend
and mentor John Alexander this morning,
Search Engine Workshops. You can sign up
for John's FREE SEO Tip of the Day top right
link on most every page in my web.
As you build your SEO
skills for your "business visibility" on the Web
you will build success and can even build a
measure of propriety. Don't forget to benchmark
and celebrate your progress along the way. Your
SEO skills make room for your success and the
success of others, too.
Dr. Wayne Dyer puts it
this way: "You are in a partnership with all
other human beings, not a contest to be judged
better than some and worse than others."
Watch for opportunities
to use your skills to give back to your
community, whether it is an online community or
whether an offline community. You are surrounded
by important relationships, if you'll nurture
them and let them happen.
Thanks for that, John,
this is why I send our my free web marketing
newsletter that undoubtedly bores some of you to
tears? I totally agree with Dr. Wayne that
business of the future will have to be more
cooperative than competitive if we are going to
save a place for humans on the planet.
Cheers,
Ron Castle
www.roncastle.com
