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Lester Brown's new book calls for
action today: "Ecological and economic deficits are now shaping not only our future, but our present.  The future is here."  Buy online at EarthPolicy.org


My friend Lester Brown's action plan for a sustainable planet.  Buy Plan B 4.0 online here at Lester's website.


Visit our off grid solar systems website and see what we do for our own rankings.

Newsletter September 9, 2006

Sitemaps How to for Google and Yahoo! BETA's

Greetings,

If you are interested in improving the indexing of your website for organic search with the two biggest search engines on the planet, the new Google Sitemap BETA and Yahoo! Search Site Explorer BETA are something you should look at incorporating in your website.

Yahoo! Site Explorer is here:

https://siteexplorer.search.yahoo.com/

Google Sitemap BETA is here:

https://www.google.com/webmasters/sitemaps/docs/en/about.html

Both services require that you have an account, which is free.

Before you start looking at either of these free services, your website needs a robots.txt file.  Don't have one?  Search on Google or Yahoo! for robots.txt generator and go use one of the online generators to create a file for your web.  The file is a text file which you can create with Notepad or any other ANSI text editing program.  Put it in the root of your web same level as your home page.

Creating sitemaps that meet the requirements of Google or Yahoo is best done with a sitemap generating program.  There are a number of them online.  NOT ALL OF THEM WORK CORRECTLY!

The best program I have found is one that you can download for free.  Note that it runs only in Windows.  Check out an excellent tool you can download and run from your desktop, GSiteCrawler: Google Sitemap Generator for Windows  Be sure to download the latest update.

The process at both Google and Yahoo! involves putting the sitemap in your website in the root next to the home page, adding a verification code and getting your sitemap approved and your right to see the results at Google or Yahoo! with a form of validation code either added to the <head> of your index page or via a separate file.

For Google, I have been using XML format (which is generated by GSiteCrawler) named sitemap.xml and for Yahoo I have been using a text file named urllist.txt.  If you are using the GSiteCrawler tool, it will do both files for you.  Be sure to include the css file it generates so you can view the results of your xml file online.

When you add a new page to your web, rerun the sitemap generator and put a new sitemap in your web to include the new content.

I also recommend maintaining a current html sitemap with a link from every page in your web to the sitemap and a hyperlink to every page in your web in the sitemap.  You can look at my sitemap as an example of one way to do this.

What are the benefits of doing this?  What I have seen, when working on redesigning some neglected websites with content in the Google Supplemental Index, is that within a couple of weeks, the pages - assuming they have decent content - are back in the main index.  For new websites, with these and all the other structural elements correctly in place, every one I have done has come straight into the index with rankings in a matter of 2-3 weeks or less.

With as much content as there is on the internet, Google, Yahoo! and other search engines are trying to find better ways to speed indexing time.  By helping them you are also helping yourself.  It is worth the effort.

Need help implementing these improvements for your web?  We can help you if you need help, the cost is $100 per web.


Ron Castle Webs • 401 Lynchburg Road • Winchester, Tennessee 37398-1621 USA
 
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