If you search on Google for viral marketing video
email, you should see me # 1 out of 4.4 million
competitors? This page just went online on
Sunday.
Viral marketing works with out without video - the
video is a new twist because there are very quick and
inexpensive ways to get video on your web pages or in
emails or email postcards.
The cool thing about viral marketing (think word of
mouth marketing via the internet) with or without video
is that it is almost always FREE.
One aspect of viral marketing is getting other
website owners to link to yours. Link popularity is an
important part of getting high rankings on Google.
Beyond link popularity, it is another way to generate
more traffic to your web. About 15% of the traffic to my
web comes from links in from other web pages, directory
listings, etc.
If you have a product or service that you can market
through affiliates, if you choose the right affiliate
management program, this is an easy way to get lots of
links in to your web in exchange for a small piece of
the action for a sale or a referral.
Is there a way that you could get your happy
customers to link to your web site in order to build
your link popularity? Are you giving them a reason to
link to your web site?
Is your site "sticky," meaning are you giving new and
past customers a reason to come back to your site over
and over again?
Do you have a lot of repeat customers? Do you
regularly communicate with them via an email newsletter?
What exactly makes a site sticky? Why do you go back
to sites again and again?
What could you do on your site that would make your
customers tell others about your site?
Let''s say that I'm your
customer. Why would I want to come back to your site
again and again? Why would I want to tell others about
your site?
Why would I want to buy from YOU instead of your
competitor? That is your USP - your Unique Selling
Proposition. The USP differentiates you from your
competition. Every business needs a USP. What is yours?
Viral market it!
I expect success.
Cheers,
Ron Castle
