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Newsletter August 25, 2005
Page Naming Alert !!!!!

Note:  This information is now outdated.  Google changed their algorithm to treat _underscores equally with -hyphens.  Either way works AOK now.

 
This just in from Google research:

Search engine optimization folks have debated for a long time whether to use dashes or underscores as a means to name files, which do search engines prefer? According to an engineer from Google, it depends on how you want your page to be found.

Example 1: If your URL is http://www.wigets.com/keyword1_keyword2.htm, Google will only return your page if a user searches for "keyword1_keyword2" with the underscore included. What are the chances of that happening? Slim to none.

Example 2: If your URL is http://www.wigets.com/keyword1-keyword2.htm, Google will return your page with a search for "keyword 1 keyword 2". Much more likely.

Having a hint of an idea that this was the case, I started naming web pages with dashes 3 to 4 months ago.  Unfortunately, I previously used underscores and I, unfortunately, have pages named with underscores in my web as well as many others.

For those of you who are my SEO clients and where I don't maintain your web, my recommendation is that you instruct your webmaster to start renaming pages with dashes rather than underscores and that any new pages going online use only dashes.

For those of you who are my web clients, please let me know if you want to start a page renaming program?  Changing page names will take about a minute a page plus republishing.  It is also important to have a Custom 404 page in your web explaining that page names have changed and offering a link to your site map and/or home page displaying your navigation.

Note that the same issue applies to image file names if it is important to you for searchers to find your images using Google Image Search.

I expect success.

Cheers,

Ron Castle

 

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