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SEO Training Courses from Search Engine Workshops
. . . beginning and advanced workshops & SEO Training Courses
tailored to meet YOUR specific needs!

Conducted by
Robin Nobles and John Alexander

2-Day Beginners workshops SEO Training Courses
3-Day Advanced workshops SEO Training Courses
5-Day workshops SEO Training Courses   

 
  • It's time to stop stressing over your rankings.

  • At last, it's time to stop guessing about your strategies.

  • Isn't it time you stopped chasing algorithms around in circles?

At the Ultimate SEO Mastery Workshop, you'll build genuine top ranking SEO skills in just a few hours of personal, hands-on instruction from SEO industry leaders Robin Nobles and John Alexander.

Welcome to our Agenda Page:

2-Day Beginners Workshop

Day One of Beginners Workshop

Focus: Learn our step by step, stress free system for gaining top Web visibility and exposure

8:00 AM to 8:30 AM -- Registration

Welcome and Introduction of Participants

Two Day basic essentials overview

  • Discover our 6-step system for gaining top rankings in major search engines using the system Robin Nobles and John Alexander personally use.

  • Stress Free System Overview - Stop stressing and begin to get results right away.

  • Why this system will work for you and how it will work for you.

  • Demonstration of Steps 1 through 6 cover a variety of topics in a specific order for maximum impact.

     

  • Learn how to determine exactly what your ideal buying audience is searching for.

  • Learn how to tap into huge windows of opportunities nearly instantly without stress.

  • Learn the most powerful insider uses of the keyword research tool, Wordtracker.

  • Class practice time

  • Hands-On Assignment!

     

  • Examples of what type of content works best

  • How to gain maximum advantage from your Web copy

  • Step by step guidance on how to create content and in what order

  • How to quickly optimize your pages without fooling with code for hours

  • Class practice time

  • Hands-On Assignment! 

Answer questions, and hand out evaluation forms.

5:00 P.M.: End of Day #1

Dear John & Robin,

I have just achieved results for my first client by following your guidelines. They are No 1 and 2 on five search engines. This was achieved after only 4 days! The client was absolutely amazed!

L. B. (SEO Mastery Workshop - Nashville class)

Day Two of Beginners Workshop

Focus: Search Engine Processes

  • Discover which search engines and which Directories are most important.

  • Review all of the ways to get your pages indexed by search engines.

  • Learn the most effective ways to get your pages submitted and accepted

  • Advantages of Paid Inclusion and review the disadvantages.

  • Submission tips and order sequence

  • How to monitor and benchmark your Web visibility 

  • Class practice time

  • Hands-On Assignment!

     

  • How to stay out of trouble with the search engines.

  • Everything you need to know about working with Directories.

  • What's working right now with link reputation.

  • How to build legitimate link popularity.

     

  • The Power of working with Blogs

  • How Blogs work and advantages of Blogging strategies

  • Making the most of your Blog

  • Blog Search Engines

Review of Participants' Web Sites

Group Problem Solving Assignment! -- You are the Web team for a large company, and . .

Answer questions, and hand out evaluation forms

Final Exam

Certification Awards

5:00 to 5:30 p.m.: End of 2-Day Beginners Workshop

Register now to attend a Search Engine Workshop . . . the premiere onsite search engine marketing workshops SEO Training Courses in the world!

Earn University Continuing Education Units (CEU's) by completing the Beginners Workshop! You can choose to earn 1.3 CEU's from The University of Southern Mississippi for completing the Beginners Workshop. Many employers will pay for workshops and seminars when they can be taken for CEU's. Register for the workshop by visiting our workshop registration page.


Dear Robin and John,

The results are in. I am so excited about where my Web site now ranks under my targeted keywords ......I am NUMBER 2 over 1,600,000!!! and to add icing to that cake I am also NUMBER 1 !!!! under my secondary phrase. This is largely due to what I learned from studying at your SEO Mastery Workshop. 

Best regards,
Chuck Lunsford



3-Day Advanced Workshop

Day One of Advanced Workshop

Focus: Advanced Keyword Research and Creating Effective Sales Copy

8:00 AM to 8:30 AM -- Registration

Welcome and Introduction of Participants

The Future of Search Engine Marketing

Advanced Keyword Research and Behavioral Trend Analysis

  • You may *think* you know how to research keywords, but you'll learn how much you really don't know in this intense session that deals with choosing targeted keywords for your Web pages.

  • Build your Lateral Thinking Skills - You'll learn how to think of alternate routes if the logical path isn't effective, and you'll learn how to think "outside of the box," and watch lateral thinking convert to traffic and sales for your site.

  • Working with high performance "root words."

  • How to find your own industry related "windows of opportunity."

  • Hands-On Assignment!

Advanced Optimization Strategies

  • How to Create Captivating Sales Copy for Your Web Site

  • Is your Web Site content written to increase your chances at converting visitors to buyers?

  • Learn how to increase your conversion rate by writing effective sales copy.

  • Hands-On Assignment!

Web Site Reviews

  • Improving your click through ratios and improving business

  • 14 Reasons Why People Click on My Link Instead of Yours

  • Hands-On Assignment!

  • Optimization process review

Answer questions, and hand out evaluation forms.

5:00 p.m.: End of Day #1

Robin and John,

"Very informative! This workshop took me from infancy to adulthood in SEO."

Andre Ormand


Day Two of Advanced Workshop

Focus: Search Engine Processes and Advanced SEO Strategies

8:00 AM to 8:15 AM: Review of Evaluation Forms and Answer Questions

  • Latent Semantic Indexing - What it is and how to take advantage

  • Example of how powerful LSI strategies are 

  • Discussion on Submission Procedures, including XML Feeds

  • Building Relevancy in Yahoo!

  • Conversations on Google

  • Powerful tools you need to know about

  • Hands-On Assignment!

The Importance of Building A Legitimate Link Reputation

  • What is "Link Reputation"

  • How important is Google's PageRank?

  • Alternative strategies for gaining exposure in Google, Yahoo and others within just 48 hours

  • Hands-On Assignment!

Web Site Reviews

Working with the Pay Engines

  • No doubt about it -- the pay engines can play a very important role in search engine optimization if you understand the rules of the game.

  • Learn strategic tips and methods that will capture new targeted traffic that converts to undeniable sales.

  • Learn of services to help you track your keyword purchases.

  • Hands-On Assignment!

How to Boost Compelling Visitor Response (and Increase your ROI)

  • After working so hard on gaining targeted traffic to your site, are there any usability issues that could hinder sales? After all, getting the traffic to your site is the first step, but converting that traffic to sales is your ultimate goal. Do you know how?

  • Hands-On Assignment!

Answer questions, and hand out evaluation forms.

5:00 p.m.: End of Day #2

I thought I would be learning SEO "tricks" but instead you presented us with information that focused on delivering skills. 

A GREAT workshop which I'd be happy to attend again.

Simon Wong
Toronto SEO Workshop Graduate

Day Three of Advanced Workshop

Focus: Advanced Strategies and Strategies "Beyond SEO"

8:00 AM to 8:15 AM -- Review of Evaluation Forms and Answer Questions

How to Increase Visibility, Credibility, Name Recognition, Branding, and Link Popularity

  • Learn the power behind article writing, and get ideas for your own articles.

  • How to find new markets and how to build a distribution network.

  • Robin discusses her strategies for reaching approximately 1.5 million people in just 48 hours.

  • Robin's General writing tips

Web site Statistic and log analysis:

  • Tips for analyzing your reports and data

  • Which are some of the best reporting systems

  • How to use the data to make Web site improvements and increase business

  • What areas are the most important in log analysis, and which should you be concentrating on?

  • How to use reports to solve problems

  • Our favorite tools for monitoring the Spiders

  • Hands-On Assignment! Demonstration of software for tracking traffic and spider visits.

Here you can choose from 1 of 2 different Tracks:

Track #1: The Professional SEO: How to build a new SEO business right from scratch. Are you a professional search engine optimizer with clients? If so, this session will help you learn how to convert prospects to actual clients! 

You will learn:

  • The smartest ways to find new customers

  • All about Pricing strategies;

  • How to build a powerful proposals;

  • How to build your SEO business from scratch;

  • How to establish credibility with clients when you are new;

  • How to manage client communications;

  • How to continually out-perform your client's expectations;

  • How to build your business presence through networking.

  • Key essentials for building clients for life

Track #2: For SEO's who are Working on Their Own Sites

  • Detailed Insights Into Each Major Search Engine

  • Review participants' pages and sites and conduct a "problem solving" session. 

  • Review projects created earlier in the day.

Answer questions, and hand out evaluation forms.

Final Exam

Certification Awards

5:00 to 5:30 p.m.: End of 3-Day Advanced Workshop

Register now to attend a Search Engine Workshop . . . the premiere onsite search engine marketing workshops SEO Training Courses in the world!

Earn University Continuing Education Units (CEU's) by completing the Advanced Workshop! You can choose to earn 2.0 CEU's from The University of Southern Mississippi for completing the Advanced Workshop. Many employers will pay for workshops SEO Training Courses and seminars when they can be taken for CEU's. Register for the workshop by visiting our workshop registration page.
 

Robin and John,

Excellent coverage and presentation throughout! In my opinion, both Workshops are a "MUST" to attend, for anyone serious about gaining SEO skills. A most rewarding and enjoyable week of training.

Best Regards,
Colin Wells
United Kingdom

5-Day Workshop

The 5-Day Workshop will consist of the 2-Day Beginners Workshop followed by the 3-Day Advanced Workshop. Follow the agenda for both the Beginners and Advanced workshops SEO Training Courses to learn how this intense 5-day workshop will be conducted.

Students who attend the 5-Day Workshop will learn search engine marketing strategies from the basics all the way through the advanced strategies for a totally comprehensive week of learning.

Register now to attend a Search Engine Workshop . . . the premiere onsite search engine marketing workshops SEO Training Courses in the world!

Earn University Continuing Education Units (CEU's) by completing the 5-Day Workshop! You can choose to earn 3.3 CEU's from The University of Southern Mississippi for completing the 5-Day Workshop. Many employers will pay for workshops SEO Training Courses and seminars when they can be taken for CEU's. Register for the workshop by visiting our workshop registration page.


Register now to attend a Search Engine Workshop . . . the premiere onsite search engine marketing workshops SEO Training Courses in the world!

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