Your Name *
Your Title
Organization Name
Address
Address2
City
State or Province
ZIP or Postal Code
Country
Email Address *
Telephone *
FAX
Your Website URL,
if none enter NONE *
Website Time Online *
2. Describe the
marketing strategy of your business. Who are your best customers,
not company names but by type of business or consumer profile if you
have one. Why are they the best? You can type the equivalent
of several pages of information in the box.
Your Marketing Strategy *
3. In rank order
of priority to the importance of the success of your business, list the
products or services that you provide, a brief 2-10 word description.
Considerations regarding importance: gross profit , growth
potential, unique competitive niche, what you are best known for, what
you do best, what you want to do more of. Use as few or as many
spaces as you need. Leave the others blank.
For nonprofits, enter
you key issues or causes in rank order of importance to the success of
your efforts.
Success 1
Success 2
Success 3
Success 4
Success 5
Success 6
Success 7
Success 8
Success 9
Success 10
4. For each of
the items you listed in section 3 above, provide a 2 to 5 word phrase
that you might use to search for what you do or want to do on an
internet search engine. No one word phrases, please, unless the
word is a unique brand name or trademark.
Phrase 1
Phrase 2
Phrase 3
Phrase 4
Phrase 5
Phrase 6
Phrase 7
Phrase 8
Phrase 9
Phrase 10
5. Who are your
major competitors? Company name, city and state (province) or the
www URL, if you have it. We will look at their webs to get an idea
of how they are ranked by search engines, the degree of optimization of
their web and what they are targeting.
For nonprofits, rather
than competitors, list complimentary organizations who are supporting or
are likely to support your efforts. We will use these
organizations for a cross linking strategy!
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Competitor 6
Competitor 7
Competitor 8
Competitor 9
Competitor 10
6. What is the
geographic scope of your market?
International
National
Regional
Local
Clarify your markets as
checked above. What we are looking for are countries, states or
provinces, city names for your market areas for targeting the geography
in your keywords and phrases. For example, if you are selling
widgets in New England, what are the target states you cover in New
England in rank order? We are looking for naming priorities for
search engines.
Geographic Priorities *
7. Do you have
web stats (statistics) on your current web?
Website Statistics *
Yes No Not Sure No Website
8 .
Do you have Microsoft Excel? We will compile our
search engine research into Excel format if you have Excel. Makes
analysis easier. If not, we will email the information to you as a
text file.
Microsoft Excel *
Yes No
9 .
Do you have a budget for your SEO or web design or redesign project? We can tell you what we
can do that fits your budget or recommend a strategy.
SEO Budget *
Yes No
Budget Amount *
10.
Enter any other ideas, comments or
questions.
Comments, Questions, Ideas *
Best Time to Contact You
Verification: *
Copyright © 2003 - 2010 Ron Castle Webs. All rights
reserved.
Revised:
01/08/13.