Ron Castle Webs Home  SEO Project Process Web Design Redesign Contact Us
 Webinar Hosting SEO Proof Design Questionnaire BLOG Atom Feed
Easy eCommerce SEO Questionnaire Affiliate Marketing EnviroSavvy
Online Solutions Online Broadcasting Ron Castle Clients Photography

SEO Questionnaire
Worksheet for Search Engine Optimization Project Planning

Congratulations on taking the next big step to improve the performance of your existing or new website.  Here is the information we need to formulate a plan for optimizing your web and conducting keyword research that will tell us what search phrases are actually being used out of roughly 400 million searches over the past 60 days.  This is where the process starts.

If you want to find out how your website ranks with major search engines today, take advantage of our free analysis offer.

You get to create your VERY OWN top ten list, just like David Letterman!

Your contact info:

Your Name

Your Title

Organization Name

Address

Address

City

State or Province

Country

ZIP or Postal Code

E-mail

Telephone

FAX

Your Web URL, if none enter NONE

2.  Describe the marketing strategy of your business.  Who are your best customers, not company names but by type of business or consumer profile if you have one.  Why are they the best?  You can type the equivalent of several pages of information in the box.

3.  In rank order of priority to the importance of the success of your business, list the products or services that you provide, a brief 2-10 word description.  Considerations regarding importance:  gross profit , growth potential, unique competitive niche, what you are best known for, what you do best, what you want to do more of.  Use as few or as many spaces as you need.  Leave the others blank.

For nonprofits, enter you key issues or causes in rank order of importance to the success of your efforts.

3.1.
3.2.
3.3.
3.4.
3.5.
3.6.
3.7.
3.8.
3.9.
3.10.

4.  For each of the items you listed in section 3 above, provide a 2 to 5 word phrase that you might use to search for what you do or want to do on an internet search engine.

4.1.
4.2.
4.3.
4.4.
4.5.
4.6.
4.7.
4.8.
4.9.
4.10.

5.  Who are your major competitors?  Company name, city and state (province) or the www URL, if you have it.  We will look at their webs to get an idea of how they are ranked by search engines, the degree of optimization of their web and what they are targeting. 

For nonprofits, rather than competitors, list complimentary organizations who are supporting or are likely to support your efforts.  We will use these organizations for a cross linking strategy!

5.1.
5.2.
5.3.
5.4.
5.5.
5.6.
5.7.
5.8.
5.9.
5.10.

6.  What is the geographic scope of your market?

Check all that apply:  International    National    Regional    Local

Clarify your markets as checked above.  What we are looking for are countries, states or provinces, city names for your market areas for targeting the geography in your keywords and phrases.  For example, if you are selling widgets in New England, what are the target states you cover in New England in rank order?  We are looking for naming priorities for search engines.

7.  Do you have web stats (statistics) on your current web?

Yes  No   Don't know  Don't know but can find out!   Don't have a web

If yes, we would like to receive a copy of your most recent stats or would like to have access to view them online.  Knowing where your web traffic is coming from now will help us to predict what kind of traffic increases are possible from optimization.

8.  Do you have Microsoft Excel?

Yes   No

We will compile our search engine research into Excel format if you have Excel.  Makes analysis easier.  If not, we will email the information to you as a text file.

9.  Do you have a budget for your SEO or web design or redesign project?

Yes   No            Your budget is $

We can tell you what we can do that fits your budget or recommend a strategy.

10.  Enter any other ideas, comments or questions.

 

The best time to contact you to discuss this information is:

Help us prevent form SPAM.  Type free4me in the box before you submit the form, thanks.

  Password required! Case sensitive.

Copyright © 2003, 2004, 2005, 2006, 2007 Ron Castle Webs. All rights reserved.
Revised: 04/30/08.
 

Ron Castle Webs • 307 First Avenue NW • Winchester, Tennessee 37398 USA
 info@roncastle.com • 931.962.8665 Phone • 931.962.8669 FAX  SEO-Optimization
Affordable SEO Home • Site Map 1  Site Map 2
Last Update Wednesday April 30, 2008 Copyright © 2008 Ron Castle Webs • All rights reserved.