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Small Business Web Publicity
Cost Effective Web Publicity Ideas for Small Business, Professionals & Nonprofits

 
Here are some small business web publicity ideas for strategic internet marketing.  These same small business web publicity ideas also apply to nonprofit business organizations and professionals such as physicians, attorneys and real estate brokers.  Ron Castle webs provides marketing publicity consulting for small business and publicity for nonprofit business.

Create a web site that works:

The most sustained method and long run affordable small business web publicity idea is to create a website that is targeted to your market and optimized for search engines.  A website that works, works 24-7-365, and with continuing monitoring and improvement can provide leads, sell products and services, educate customers and perform routine customer service functions more affordably than any other method.  There is more information about web design or redesign here, check the navigation links to your right on this page.

Create a search engine optimized press release:

Here's a small business web publicity idea that works and works quickly.  Have something new or special happening that you would like for the world to know about quickly?  Would you like to have top rankings on Google in a week or less?  We work with Fast Track SEOP to put your public relations program on steroids. Fast Track press releases are seen and read by 50,000 - 150,000 subscribing journalists and consumers the first week they go online.. More importantly, they get top Google search engine placement in a week or less. You don't even have to have a web site to get your business the exposure it deserves. A well written, well placed press release makes the phone ring or can drive traffic to your website.  Get on the Fast Track here.

Search engine optimize your web site:

If your web site is not generating the traffic you want, search engine optimization or SEO is the key to getting small business web publicity through better search engine rankings.  To see what our clients from around the world say about our custom web site design and SEO services, click here.  Read more about the search engine optimization process here.  To see what we need to know to advise you regarding a search engine optimization strategy for your web, see our SEO Questionnaire.
 

Learn more about small business web publicity:

This is a great ebook on the overall subject of marketing for your website and small business web publicity with useful ideas on every page:

Discover Why The
World's Best Marketing
Experts Are Calling
This Book
"A MUST-READ"

Check Out The Website Marketing Bible

   
Use online webinars to sell and service:

Online webinars are a great small business online publicity tool.  Put your PowerPoint presentation online, narrate it, add video and catalog downloads and let your prospects watch it at their convenience 24-7-365.  Make your sales pitch or provide customer support and service while you sleep.  If you need a customer support webinar or a webinar for prospects, clients or business planning, Global Link can do.  Read more about webinars here.  Or, click here to get a toll free number you can call right now to get all your questions answered regarding Webinar Hosting.  With Global Link as your webinar provider, you can be online and running your webcast today.

Use a web hosting provider that provides small business web publicity tools:

There are web hosting providers and then there is HostGator in Texas.  They are the best shared hosting provider we have found.

Manage your rankings:

Click here to learn more about Internet Business Promoter.

Get higher search engine rankings, more customers, and more sales!  Internet Business Promoter (IBP) is a multi-award winning web site promotion software tool.  IBP offers everything you need to successfully promote your web site. IBP is a suite of 15 professional web promotion tools that help you with all aspects of web site promotion and search engine optimization.  We use IBP9 for the benefit of all of our clients but some like to have the program themselves so they can check their rankings use the other tools at their convenience.  You can download a free trial version.  Go here to learn more about IBP9.
Click here to see how this program is rated.

Buy your way to the top:


Axandra, the makers of Internet Business Promoter's analytical software  have recently authored this new 156 page ebook Successful Advertising with Google AdWords, which is the most comprehensive specialized book about Google AdWords that is currently available. Screenshots, tables and check lists help you to get quick results, lower advertising costs and more profit.  Read more about this book here.  You can order online.

 

Automate your email, follow-up and customer service:

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See more small business web publicity ideas here:

Check out our small business online solutions page for more ideas.

Sign up for our free web marketing newsletter.

Contact us:

Our specialty is small business web publicity.  Please contact us today for more information.


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Last Update Wednesday April 30, 2008 Copyright © 2008 Ron Castle Webs • All rights reserved.