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Viral Marketing Video Email
and Other Viral Marketing Ideas

 

Before you panic, viral marketing is not a communicable disease and has nothing to do with computer viruses.

Definition:  Viral marketing is a way of making it easy and that encourages people to pass along your marketing message, usually for FREE.

You can think of viral marketing as word-of-mouth-marketing via the internet.  Fingers on keyboard marketing or something like that?

I have some examples here in my web:  my free ranking report offer, free SEO help files, free SEO tip of the day and the free beginner's guide to SEO.  People request my free stuff, they use it and pass it on to others.

This page in my web is intended to specifically address viral marketing video email because there is a new way that you can create and email video.  This is a low cost do it yourself process that works very well.

Instant Video Generator is an online service that includes everything you need to stream your video from a web page or in an email.

You can also use this online service to add embedded video to email without huge attached files.  And you can send video postcards.

How?  The video streams from their server.

  • No more big attached files.

  • No more taking up huge server space on your web site.

  • No special players or CODECS.

  • No more excessive bandwidth charges from your hosting company.

  • Drop dead simple and easy to use, even I can do it!

  • 4 different bandwidths in 160 x 120 or 320 x 240.

  • Very low bandwidth charges beyond 3gb per month..

Go here to learn more about viral marketing video email using this service.

Go here to order today.  Try it free on me for 21 days with no obligation!

To see more about this service, see my Online Broadcasting page.

Good viral marketing strategy typically involves several things that will help to make your video emails successful.

  • Give away something of value for free.  Free services, free products, a free professional consultation.  I am a big fan of the "paying it forward" idea.  When you give away something of value, people will remember you, refer you and will either buy from you or sell for you.  Put human nature to work.
     

  • Make your message short and easy to transfer to others.  Make it short, sweet, fun, humorous and simple to pass on.  That's what's cool about Instant Video Generator.  Recipients don't need any special software or players for it to work and there are no giant attached files - there are no attachments, period!
     

  • Whatever you do, make it simple enough that it is scalable.  Using the free consultation idea above, if it is just you and 500 people all decide they want to take you up on your offer, now what do you do?  Make sure that your plan can handle whatever the internet might bring to you.  Could be huge?
     

  • Use human nature to your advantage.  People like to be hip, cool, greedy, loved, respected, popular, understood.  You can learn a lot about what the current trends are by doing behavioral research of recent search phrases from search engines.  Read my keyword services page to learn more about this idea.
     

  • Leverage the power of networking.  Most people are sociable and have close networks of friends and family as well as networks of other folks that can reach into the thousands.  Figure out how to get your viral marketing messages into the existing communications that go on within these networks and watch your viral responses grow.
     

  • O.P.M.  and O.P.R. Other people's money and other people's resources.  Affiliate marketing is a good example of a way to get hundreds and thousands of links in to your website.  See my affiliate marketing page.  Write a great press release or feature story and have it picked up and republished on the web and in print.  See my small business web publicity page.

Viral marketing is used by companies of all sizes but it is an especially great marketing method if you are bootstrapping a small business.  Put your imagination to work, have fun and include me in your network.

 

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Last Update Wednesday, February 17, 2010
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