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Before you panic, viral marketing
is not a communicable disease and has nothing to do with
computer viruses.
Definition: Viral marketing is a way of making
it easy and that encourages people to pass along your
marketing message, usually for FREE.
You can think of viral marketing
as word-of-mouth-marketing via the internet.
Fingers on keyboard marketing or something like that?
I have some examples here in my
web: my free ranking report offer, free SEO
help files, free SEO tip of the day and the free
beginner's guide to SEO. People request my free
stuff, they use it and pass it on to others.
This page in my web is intended to
specifically address viral marketing video email
because there is a new way that you can create and email
video. This is a low cost do it yourself process
that works very well.
Instant Video
Generator is an online service that includes everything you need
to stream your video from a web page or in an email.
You can also use this
online service to add embedded
video to email without huge attached files. And you can
send video postcards.
How? The video
streams from their server.
-
No more big attached files.
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No more taking up huge server
space on your web site.
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No special players or CODECS.
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No more excessive bandwidth
charges from your hosting company.
-
Drop dead simple and easy to use,
even I can do it!
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4 different bandwidths in 160 x
120 or 320 x 240.
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Very low bandwidth charges beyond
3gb per month..
Go here to learn more about
viral marketing video email using this service.
Go here to order today.
Try it free on me for 21
days with no obligation!
To see more about this service, see
my Online Broadcasting
page.
Good viral marketing strategy
typically involves several things that will help to make
your video emails successful.
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Give away something of value
for free. Free services, free products, a
free professional consultation. I am a big fan
of the "paying it forward" idea. When you give
away something of value, people will remember you,
refer you and will either buy from you or sell for
you. Put human nature to work.
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Make your message short and
easy to transfer to others. Make it short,
sweet, fun, humorous and simple to pass on.
That's what's cool about Instant Video Generator.
Recipients don't need any special software or
players for it to work and there are no giant
attached files - there are no attachments, period!
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Whatever you do, make it
simple enough that it is scalable. Using
the free consultation idea above, if it is just you
and 500 people all decide they want to take you up
on your offer, now what do you do? Make sure
that your plan can handle whatever the internet
might bring to you. Could be huge?
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Use human nature to your
advantage. People like to be hip, cool,
greedy, loved, respected, popular, understood.
You can learn a lot about what the current trends
are by doing behavioral research of recent search
phrases from search engines. Read my
keyword services
page to learn more about this idea.
-
Leverage the power of
networking. Most people are sociable and
have close networks of friends and family as well as
networks of other folks that can reach into the
thousands. Figure out how to get your viral
marketing messages into the existing communications
that go on within these networks and watch your
viral responses grow.
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O.P.M. and O.P.R.
Other people's money and other people's resources.
Affiliate marketing is a good example of a way to
get hundreds and thousands of links in to your
website. See my
affiliate
marketing page. Write a great press
release or feature story and have it picked up and
republished on the web and in print. See my
small
business web publicity page.
Viral marketing is used by
companies of all sizes but it is an especially great
marketing method if you are bootstrapping a small
business. Put your imagination to work, have fun
and include me in your network. |
