Lester Brown's new book
action today: "Ecological and economic deficits are now
shaping not only our
future, but our present. The future is here."
Buy online at EarthPolicy.org
My friend Lester Brown's action plan for a
Buy Plan B 4.0 online here
at Lester's website.
solar systems website and see what we do for our own rankings.
SEO Website Design Costs and Process
Getting started on a web site may not be as
costly as you think. Here is the process we go through along with
SEO is the name of the game - how do you get
your name on the front page near the top of the page on search engines.
It is an art as well as a science and gets more complicated every day as
search engines continue to seek ways to make money from their services.
A thorough keyword search, analysis and SEO project can cost $500
to $5,000 or more.
Read about the SEO project
process here. Read more about search phrase research and
SEO should be built in,
not added on: One of the advantages of having a new website is that
it can go online structurally correct, optimized and ready for search
engine action. This is what we do for new websites.
Earning search engine
rankings: Some of the
major search engines may take as long as three months to list your
domain. There are ethical methods we can use to improve the time
it takes to get your website in the indexes of the major engines.
Google, Yahoo and Live (MSN) are 80% of the search market in the USA and
Canada. Ask and AOL complete the top 5 engines. Ask is very
slow to index new content. Google, Yahoo and MSN Live offer free sitemap
registration services which will help to get them indexing your new or
changed content. Getting links in to your website from other
websites helps. You can BLOG.
Design and Optimize for
Google: In December 2008,
Google expanded its usage share in the U.S. search-engine market to a
whopping 72.1 percent of all queries, up from 65.9 percent in
December 2007. The other three main U.S. search engines all lost
share. Yahoo came in a very distant second with 17.8 percent, Microsoft
Live was third with 5.6 percent, Ask.com ranked fourth with 3.4 percent.
These four engines total 98.9 percent.
Google is different
from other search engines: Google imposes an age of website or
time online filter to new websites with new domain names that have never
been used online before. To check the history of what you think is
a new domain name, visit
Also look at the other domain name
history and black list tools here in this website.
The issue ranking delay is related to TrustRank (read Google's patents)
which has also been called the Google Sandbox or Google Aging Delay.
Google prevents new websites from earning top rankings in competitive
categories for an undetermined period of time. We have a website
www.bigeventregistration.com that did not earn
it's rightful place in the Google index for the search phrase online
RSVP services for 225 days from the time it went online. It is
possible to get early rankings in Google for niche targets. It all
depends on the market category and other factors known only to Google.
Having a new website come online structurally correct and compliant with
all the things Google says they like and don't like to see in a website
is a big help. For more information about this subject, go to
Google and search for webmaster guidelines.
or submission: Read my page about
the best website
submission service is don't submit. If you have a totally new
web, submitting your web to search engines ONE TIME is an OK idea,
but not the best idea. I regard most of the folks who offer
"submission services" as unethical. They will ask you to pay them
to continually resubmit your web. Don't do it. It is a
waste of time and money and may be regarded by search engines as
SPAMMING. Once your web site is published to the web the
search engine spiders and robots will find you. We
will add an inbound link from our web to yours.
In short order, you will be found. And, read my page about how to
become number one at Google.
Net costs: We do
not mark up out of pocket costs for domain name registration or hosting.
What we pay is what you pay. There are no hidden charges. We
charge for our creative services through hourly or lump sum fees.
registration: You must have a domain name, like
www.savetheplanet.org. Domain registration is controlled by and we
can we can apply through any number of authorized registration agents.
The current cost ranges from $6.50 to $20 depending
on the registrar. One of our hosting providers offers common
extension (.com or .net for example) domains for free if you sign up for
hosting for a year. The best domain names are as short as
possible, represent your organization name or cause so that the name is
somewhat intuitive to your viewers. You
should avoid words that have multiple spellings, like won.org versus
one.org. Many good domain names are already registered but the
possibilities are endless. Doing a search on names is an easy
process. If you don't know how, we can teach you in 5 minutes over
the phone if you are in front of your computer. Read more about
choosing a great domain name.
Server registration and
Shared hosting is a rough and tumble world, low fees ($95.40 a year is
typical) with long waits on the phone for support and generally poor
service. In 2007, we procured a dedicated server on a major
network and provide hosting to our clients. If shared hosting is
the only option that fits your budget, look at HostGator in Texas.
They are the best we have found, far above average.
Check out their free bonuses for web marketing.
Getting started costs about $100 including
domain name registration and shared hosting for a year. Why on earth
wouldn't you have a web site?
How long does it take?:
A combined domain name and server registration takes about 10 minutes on
line. You cannot apply for a domain name unless you have a server
on which to put it. Once the sign up is completed, it usually
takes less than 24 hours for the server set up. A domain name
registration that will resolve to the server (meaning it can be found on
the internet by typing the domain name in your browser window) usually
takes 1 to 3 days.
Web site planning:
We recommend establishing a basic navigation structure, which tells us
how many pages you will need to tell your story and the general concept
of what each of those pages will say. Then we can prepare whatever
graphics needed to create the appearance of the page on the screen.
Remember, the KISS philosophy if you want to save money. The
navigation and graphics for this page were created in less than two
hours. Fancy graphics can take several days or more to create.
Web site content:
If you have your story already in a computer based format, like Word, or
on an existing web site, we can take your content and publish to the web
in a relatively short time. If you are starting from scratch and
need creative writing services, this takes more time.
Hopefully one of our web members will have some background in your
field. If not, you will have to educate us.
Publishing the website
to the web:
Once the web site is created, at least the basic navigation structure
and some basic introductory content, it can be published to the server
in a matter of minutes. A new domain name on the web is sort of
like having an unlisted phone number. It is relatively private,
not secret but private. So, we can publish what we have and let
you and your associates view, test and comment. The more brains at
work the better, assuming that someone has the final say. Design
by committee can be incredibly creative. It can also be
frustrating and costly. Something to think about.
If you know what you want to say, how you want to say it and use a
simple navigation structure, a 20 page web site can be done in 30 hours
or less. If you don't know what you want to say, how you want to
say it and don't have content ready in a computer based format, we will
analyze the scope of your project and give you an estimate. Check
out one of Ron's pet projects,
www.friendsofscsra.org, that is done on an all volunteer basis.
That site has about 120 hours invested over the course of 5-6 years and
has been visually redesigned three times. We have several blank
websites with dynamic web templates that can be online in less than 5
hours. This is a good way to start if you have content, want an
online presence ASAP. Look at
www.ecopinusa.com as an example. It's not fancy, but it had
top Google rankings for niche targets in less than a week after it went
If you have read the introductory pages of this web site, you may have
an inkling that we do things differently for non profits. Our base
rate for commercial sites is $70 per hour. For
SEO and other services such as video editing (which require more assets
to get the work done) the range is $100 to $150 per hour
depending on what it is and who is doing the work. Other
creative services may cost more. For nonprofits, it depends on
what you do and what you have. The rate will be less than $60.
In some cases it is much less, like anything from $0 on up. So
far, we have not paid any of our clients to do their programming but you
could be the first! Don't count on it. What we usually
request is a letter from you for an in-kind donation of our services
versus what we charge for commercial work. Let's talk about it.
We believe you will feel that you are being treated more than fairly.
Maintaining your site:
If you are willing to invest about $500 in software we can teach you in
a few hours how to update your site. Or, we will do it for you.
to accelerate your web presence? Read our
Small Business Web Publicity
Castle is SEO certified
by Search Engine Workshops.