Web Usability Tips for SEO, Website Design-Redesign

When it comes to web design, believe in KISS.  Keep it simple, stupid.  Web usability is the first priority when looking at new web design or redesign of an existing website.

Web usability is critically important for search engine optimization.  If you spend valuable time and money optimizing your web, the traffic starts rolling in and your web is difficult to read, navigate or is slow to load, you are missing a big opportunity to convert traffic to sales or inquiries.

Here are five basic web usability tips for website design or redesign:

• Web Usability Tip #1: Your web site should be easy to read.  Are you marketing to baby boomers?  Read this web usability research report from the AARP.  1.7mb
   

• Web Usability Tip #2: Your website should be easy to navigate.
   

• Web Usability Tip #3:  Your web site should be easy to find.  SEO or search engine optimization makes this possible.
   

• Web Usability Tip #4:  Your web page layout and design should be consistent throughout the site.
   

• Web Usability Tip #5:  Your website should be quick to download.

• High quality content

• Often updated

• Minimal download time

• Ease of use

• Relevant to user's needs

• Unique to the online medium

• Net centric organizational culture, meaning that your process of doing business is built around using the internet as a core method of communication, information distribution and service to partners, sponsors, members, clients and prospects.

For information on web usability, check out Jakob's web at www.useit.com/hotlist. 
His book "Designing Web Usability" is an excellent resource.

Ron Castle is SEO certified
by Search Engine Workshops.
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