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Web Usability Tips for SEO, Website Design-Redesign
When it comes to web design, believe in
KISS. Keep it simple, stupid. Web
usability is the first priority when looking at new web design or
redesign of an existing website.
Web usability is
critically important for search engine optimization. If you
spend valuable time and money optimizing your web, the traffic starts
rolling in and your web is difficult to read, navigate or is slow to
load, you are missing a big opportunity to convert traffic to sales or
inquiries.
Here are five
basic
web usability tips for
website design or redesign:
-
Web
Usability Tip #1: Your web site should be easy to read.
Are you marketing to baby boomers? Read this
web usability research report from the AARP. 1.7mb
-
Web
Usability Tip #2: Your website should be easy to navigate.
-
Web
Usability Tip #3: Your web site should be easy to find.
SEO or search engine optimization makes this possible.
-
Web
Usability Tip #4: Your web page layout and design
should be consistent throughout the site.
-
Web
Usability Tip #5: Your website should be quick to
download.
We try, and you should too,
to follow the advice of one of the world's leading authorities on web
usability, Mr. Jakob Nielsen. He describes top quality web pages as a
HOME RUN:
High quality content
Often updated
Minimal download time
Ease of use
Relevant to user's needs
Unique to the online medium
Net centric organizational culture, meaning
that your process of doing business is built around using the internet
as a core method of communication, information distribution and service
to partners, sponsors, members, clients and prospects.
We would be
pleased to
hit a HOME RUN for you
or help you with web usability batting practice.
Please contact us today.
For information on web usability,
check out Jakob's web at
www.useit.com/hotlist.
His book "Designing Web Usability"
is an excellent resource.
Ron
Castle is SEO certified
by Search Engine Workshops.
Learn more about
Search Engine
Optimization Certification
Free
voice to voice via
computer, worldwide.
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